eBay is one of the world’s largest online marketplaces, with millions of sellers and buyers. Setting up your own store on eBay can provide sellers with more brand display and customization options, helping to attract more buyers and increase sales. For novice sellers, how to classify and manage products in eBay stores is a key issue. This article will introduce how to classify and manage products in eBay stores.
1. Why should we classify eBay store products?
Category management can make it easier for buyers to find the products they need. If products are not well organized into categories, it may make it difficult for buyers to find what they are looking for, thus reducing sales. By categorizing products, you can improve product visibility and the accuracy of search results, thereby improving sales performance. At the same time, category management also helps sellers better manage their products and improve store organization and efficiency.
2. How to classify and manage eBay store products?
1. Create a custom category.
In eBay stores, sellers can create custom categories to manage products. Custom classification can be classified according to product characteristics, price, brand, etc., with high flexibility and personalized customization capabilities. Creating a custom category is easy, just click “Manage My Store” on the “My eBay” page, and then click “Add Custom Category”.
2. Use eBay recommended categories.
eBay provides some recommended categories, and sellers can choose the appropriate category according to their product types. These classifications are based on eBay’s search data and user behavior analysis, which can improve the accuracy of search results and sellers’ sales.
3. Use product labels.
eBay also provides product tags. Sellers can add tags to products according to their own needs, such as color, material, style, etc. These tags can appear in search results and allow buyers to find the products they need more quickly.
4. Create a product portfolio.
Sellers can combine different products together to form product combinations, such as supporting products or products of the same category. This increases sales while also providing buyers with more purchasing options.
5. Use keywords.
Adding keywords in product descriptions and titles can improve the accuracy of search results. For example, if the seller sells computer accessories, you can add keywords such as “computer” and “accessories” in the title. This can improve the accuracy of search results and make it easier for buyers to find the products they need.
3. Summary.
Category management of eBay store products is one of the important means for sellers to improve sales performance. Through reasonable category management, you can improve the visibility of your products and the accuracy of search results, attract more buyers and increase sales. Sellers can classify and manage store products by creating custom categories, using eBay recommended categories, using product tags, creating product portfolios, and using keywords. At the same time, sellers should also pay attention to buyers’ feedback and evaluations, constantly optimize product classification, improve the efficiency and organization of the store, and obtain more business opportunities.