For cross-border e-commerce sellers, sales during the holidays are often a difficult problem. During this period, some sellers will choose to use Amazon’s holiday model to avoid stagflation in sales. But what impact will this have on Amazon FBA sales? This article will answer this question.
1. What is Amazon’s holiday model?
Amazon’s holiday mode means that sellers set their Amazon FBA inventory to “unavailable for purchase” during the holidays to avoid stagnant sales. Sellers can set their inventory to holiday mode and select a start and end time on the Inventory Management page in Amazon Seller Central.
In holiday mode, sellers’ inventory will not appear in Amazon’s search results and product pages. At the same time, the seller’s FBA inventory will be suspended from sales until it automatically comes back online after the holiday.
2. Will Amazon’s holiday model affect FBA sales?
The answer is yes. Although the seller’s inventory will not appear in Amazon’s search results and product pages during the holiday mode, the suspension of inventory sales will have an impact on the seller’s sales. This is specifically reflected in the following aspects:
Sales decline: Due to the suspension of inventory sales, sellers’ sales will decline during the holidays.
Ranking drop: During the holidays, sellers experience a drop in sales, causing a product’s ranking to drop on Amazon. This is especially impactful for sellers whose sales depend on search rankings.
Loss of market share: During the holidays, competitors may increase their promotion efforts to attract more customer traffic, thereby losing market share.
3. How to avoid the impact of Amazon’s holiday model on FBA sales?
When faced with the impact of Amazon’s holiday mode on FBA sales, sellers can take the following measures:
Prepare goods in advance: Before the holidays, sellers can prepare goods in advance to ensure that during the holidays Ability to quickly resume sales after closing.
Adjust inventory: Sellers can adjust inventory based on historical sales data and market demand to avoid inventory accumulation. Improve product quality: improve product quality and customer satisfaction, thereby improving product ranking and sales.
Utilize other sales channels: In addition to Amazon FBA, sellers can also use other sales channels, such as their own online stores, social media, etc., to increase sales channels and channel diversity.
Increase publicity efforts: Before the holidays, sellers can increase publicity efforts to increase product visibility and appeal, thereby increasing sales.
4. Conclusion.
Amazon’s holiday model has had a certain impact on FBA sales, but this impact can be mitigated by preparing goods in advance, adjusting inventory, improving product quality, using other sales channels, and increasing publicity. Sellers can choose appropriate measures based on their own circumstances to avoid stagflation in sales during the holidays and better achieve sales targets.