As one of the world’s largest e-commerce platforms, Amazon provides a convenient sales channel, and many merchants choose to open stores on Amazon for sales. When registering an Amazon store, merchants need to conduct an audit to ensure the legitimacy of the store and the security of transactions. In recent years, some merchants have reported that after registering a store, it is easy to trigger Amazon’s second review, resulting in the store being suspended or closed. So, under what circumstances will Amazon’s second review be triggered? This will be described in detail below.
1. Under what circumstances will Amazon’s second instance be triggered?
Amazon’s second instance is usually triggered by the following aspects:
Suspected infringement: If the products sold by the store are suspected of infringing other people’s intellectual property rights, such as trademarks, patents, copyrights, etc., It may trigger Amazon’s second review.
Counterfeiting: If the products sold by the store are suspected of being counterfeit, or the store engages in improper behavior such as fraudulent orders, Amazon’s second review may be triggered.
Business license does not meet the requirements: If the store’s business license does not meet Amazon’s requirements, such as insufficient validity period, unauthorized use, etc., Amazon’s second review may be triggered.
Violation of Amazon’s seller regulations: If a store violates Amazon’s seller regulations during its operation, such as malicious negative reviews, false propaganda, etc., Amazon’s second review may be triggered.
2. How to avoid triggering Amazon’s second review?
In order to avoid triggering Amazon’s second review, merchants should conscientiously abide by Amazon’s seller regulations, improve the quality of after-sales services, ensure product quality and transaction security, and avoid violating intellectual property laws as much as possible. Specific measures include:
Comply with brand policies: Merchants should carefully read and abide by Amazon’s brand policies, not sell products that infringe on intellectual property rights, and ensure the legality and quality of products.
Strengthen after-sales service: Merchants should improve the quality of after-sales service, handle customer complaints and returns in a timely manner, improve customer satisfaction and reputation, and avoid triggering Amazon’s second review.
Confirm the validity period of the business license: Before registering an Amazon store, merchants should confirm the validity period of the business license to ensure that it can meet Amazon’s requirements and avoid triggering a second review.
Comply with Amazon seller regulations: Merchants should carefully read and abide by Amazon’s seller regulations, refrain from malicious negative reviews, false propaganda and other improper behaviors, and ensure legal and honest operations.
3. How to deal with Amazon’s second review after triggering it?
If a merchant’s store is triggered by Amazon for second review, the merchant should actively communicate with Amazon customer service to understand the specific reasons and requirements, and actively cooperate with the handling. Merchants can resubmit review materials as required to ensure the authenticity and validity of the information, strengthen store operations, and improve the quality of after-sales services to avoid being shut down by Amazon.
In short, triggering Amazon’s second review may have an impact on store operations. Merchants should strictly abide by Amazon’s seller regulations, improve the quality of after-sales services, ensure the legality and quality of products, and avoid triggering second review. If the second review is triggered, the merchant needs to actively communicate with Amazon customer service and resubmit the review information as required to ensure that the information is true and valid.