As more and more people enter the Amazon platform, various infringement incidents continue to occur. For Amazon sellers, once the store encounters an infringement problem, the product will be deleted, the product listing will be blocked, and the account will be frozen. Therefore, sellers operating Amazon stores must learn to deal with infringement. Today I will tell you how Amazon sellers should deal with the three most common infringements of trademarks/copyrights/patents.
In general, Amazon sellers are most likely to commit infringement during the product selection, stocking, and shelf stages. After Amazon sellers discover that they have an infringement problem, they should adhere to the principles of solving it as soon as possible and accurately stating key information. It is divided into the following three steps:
1. Find out the root causes of sales restrictions due to infringement.
To deal with the infringement problems faced by Amazon sellers, they need to find out the cause of the infringement, what behavior caused the infringement, and how to start the investigation. In addition, a clear understanding of how to promptly prevent and avoid infringements is required.
Sellers on Amazon can also go to the seller platform to check their performance and specifically confirm whether they have any infringement issues based on the account status assessment. If “Buyer Complaint” affects the rating of the account, it means there is an infringement issue.
In addition to avoiding infringement themselves, Amazon sellers must also prevent their products from being infringed by others. Therefore, products without registered trademarks should register and use their own trademarks as soon as possible, and for potential products, it is recommended to apply for copyright/patent as soon as possible.
2. State the actions that have been taken to deal with infringement issues.
Once Amazon sellers discover the cause of infringement, they can begin to take targeted action. For example, you can communicate with the complaining party to withdraw the lawsuit, and the Amazon seller will delete the infringing products early, then negotiate with the complaining party to reach a compensation agreement, and then refund all buyers who have purchased the products, thereby minimizing the impact.
When encountering infringement issues, Amazon sellers can also obtain product-related records through the Amazon platform as complaint materials. And when Amazon sellers take measures, they must ensure that they can provide text or other information for complaints.
3. Avoid complaints caused by ineffective communication.
When Amazon sellers complain, many Amazon sellers will experience invalid communication. There are three main reasons for ineffective communication: subjectivity, content redundancy, and missing key information. For these three operating methods, Amazon should do the following:
1) Avoid subjective descriptions, such as “must”, and A clear follow-up improvement plan is stated together.
2) Avoid descriptions such as “maybe” and use descriptions that point clearly. This can be optimized to: The root cause of this problem is XX.
3) There is no need to say much about the previous situation and background. Only describe the actions and decisions that have been taken, concisely and to the point.
4) Remove the subjective descriptions such as “obviously” and “rarely”, and you can clearly add sales data and problematic proportions to prove the quality of the product.
5) When making a complaint, the complaint/compensation for the following orders should be resolved through communication to replace the compensation issue that lacks specific operating instructions.
The above is all about how Amazon sellers deal with three common infringements.