To give a five-point description of a popular product, the following elements must be present.
1. Accurate parameters, such as how long a thermos cup can keep warm, are actually very strict among consumer groups. It does not simply mean more than 6 hours. What he needs to know is 6 and a half hours. hours or 8 hours.
2. Product advantages: First, what are the advantages of your product compared with similar products? Secondly, what are the characteristics of your product and what benefits can it bring to them? usefulness.
3. Future changes brought about by the product.
4. The product may have shortcomings, or it may not be applicable only in certain scenarios. This is more conducive to consumer choice and helps reduce negative reviews.
5. Now that we are talking about shortcomings, it is worth mentioning the after-sales guarantee. It is best to indicate that it can be returned or exchanged, because the buyer also attaches great importance to this.
Amazon is an e-commerce platform. If you want your products to become big sellers, it is not enough to have good quality products. Optimizing the listing of your products is essential. A good listing will display the advantages and selling points of the product in front of consumers as comprehensively as possible, so that consumers will truly know whether such a product is worth their money to buy.
The setting of query keywords is not only good for Listing, but also the setting of keywords is very important, so that consumers can see its value.
The first point is that the more keywords the better, but the more precise the better. The product itself has no relevant keywords. Although using certain keywords may result in a higher exposure rate, if the matching degree is low and it is not the product that buyers are looking for, there will naturally be no traffic and conversion rate.
Second point, if the keyword exceeds the limit, Amazon Search will not index any search keywords for the ASIN. When your ASIN is indexed, it means it is eligible (but not guaranteed) to appear in search results matching the search keywords.
Please note that the weight relationship of keywords is as follows: title title > bullets five points > search terms search terms > description description, therefore, do not ignore the keyword embedding of topics and five points.