Selecting products is the first step for Amazon sellers. Choosing good products can bring more profits to sellers. Amazon’s product selection problem really poses a problem for sellers. If you don’t choose the product well, you won’t be able to sell it. If you can’t choose the product, there will be no profit margin. How should sellers choose products? This question is indeed worthy of our deep thought.
As for Amazon sellers’ product selection ideas, it includes two steps:
First, to select products that are urgently needed, have large market capacity, and have high profits, that is, determine the main direction.
Secondly, for the selected products, choose products that are of relatively good quality and that you will sell, and conduct analysis of competitors on the platform (including price, style, positive and negative reviews, sales evaluation, and consumer evaluation) etc.), segment it into products.
Specifically, sellers can consider the following points:
1. Market capacity.
When selecting products, market capacity is a very important parameter, which contains potential product consumer groups. Therefore, when selecting products, it is recommended to choose product categories with large market capacity.
2. Profit margin.
In today’s fierce competition in the e-commerce market, if Amazon wants to succeed in its operations, it needs sufficient funds to support various business strategies. Therefore, it is recommended that sellers choose products with absolute profitability.
3. Competition intensity.
Market competitiveness is often directly proportional to competitiveness. Therefore, if sellers have sufficient profit margins, they can choose products with the largest market capacity and priority opening rates.
4. Resource advantages.
When choosing products, sellers must consider everything comprehensively. For example, if you have resource advantages for a certain variety or product, this can be considered. E-commerce is the same as business, you must know how to increase revenue and reduce expenditure. If the seller has resource advantages, it means that the seller can make more improvements in product quality, making the seller’s products more advantageous.
5. Avoid infringement.
When sellers choose products, infringement issues must be considered. Sellers should not take chances, they must identify carefully, raise awareness, and remember to stay away from infringing products.
The above are some suggestions for selecting products for sellers. In fact, there are many ideas for product selection, and the relationship between them is not either/or. Sellers must consider many aspects when selecting products to determine their own products. We hope that every seller can choose products through multiple methods to create a hit.