As a new seller, you may find that selling products on the Amazon platform is not easy. Advertising is an effective way to increase sellers’ product exposure and sales. Here are some ways to help new Amazon sellers advertise.
1. Create Sponsored Products ads.
Sponsored Products is an advertising service provided by Amazon that allows sellers’ products to gain higher exposure on search results pages. Sellers can set keywords and bids, and when buyers search for these keywords on Amazon, the seller’s products will appear in advertising slots on the search results page. This advertising model can help sellers increase the exposure and click-through rate of their products, thereby increasing sales.
2. Create Sponsored Brands ads.
Sponsored Brands is another advertising service that allows sellers to create brand ads on Amazon. This advertising model allows sellers to display their brand name, logo, and multiple products on the search results page. When buyers click on the ad, they are directed to the seller’s brand homepage or a specific product listing page. This advertising model can increase sellers’ brand awareness and sales, especially for those sellers who want to increase their brand exposure.
3. Use Amazon Attribution.
Amazon Attribution is a cross-platform advertising service that helps sellers track traffic from other advertising platforms (such as Google Ads) and convert it into sales on Amazon. Using Amazon Attribution allows sellers to understand which advertising platforms have the greatest impact on the seller’s business, thereby helping sellers optimize their advertising strategies.
4. Use deals and promotions.
Setting up deals and promotions on Amazon can attract more buyers to purchase the seller’s products. For example, sellers can set up promotions, such as discounts or freebies with purchases, to boost sales. Sellers can also set up Lightning Deals, which are short-term promotions that can increase product exposure and sales within 24 hours.
In short, advertising is an important way to increase sales and increase brand exposure. New sellers can increase their product exposure and sales by creating Sponsored Products and Sponsored Brands ads, using Amazon Attribution, and setting up deals and promotions. It is recommended that sellers pay attention to keyword selection, bid setting, and advertising performance monitoring when placing ads, so as to optimize advertising effects and increase sales.