The Amazon platform is one of the largest e-commerce platforms in the world, where many sellers expand their business. However, with the development of the Amazon platform, some unscrupulous merchants have also emerged. The most common problem is follow-up selling. Co-selling refers to multiple sellers selling the same product on the same product page, which may cause problems in terms of product quality and after-sales service. This article will delve into the issues related to complaining about Amazon and sellers.
1. The impact of follow-up selling.
Following is a common phenomenon on the Amazon platform, which may have a negative impact on consumers and sellers. First of all, following sales will lead to lower prices, lower profits for sellers, and lower sales volume. This is very detrimental to sellers, especially small sellers who can only make a living by selling this product. Moreover, follow-up sales may cause problems in product quality and after-sales service, causing losses to consumers, and may also have a negative impact on the seller’s brand image.
2. How to complain to Amazon and sellers.
On the Amazon platform, complaining and following sellers is an effective way. The following are the specific steps for making a complaint against a seller:
Collect evidence. Before making a complaint, the seller needs to collect evidence to prove that the following seller is selling the same product as itself. This evidence can include product titles, descriptions, pictures, prices and other information, and data can also be collected through the Amazon platform’s follow-up monitoring tools.
Submit a complaint. After collecting the evidence, the seller needs to log in to the Amazon Seller Center, find the “Contact Us” page under the “Help” section, then select “Product and Catalog Issues” and submit the relevant complaint.
Follow up the progress of the complaint. After submitting a complaint, the seller can check the progress of the complaint on the “Complaint Management” page in the Seller Center and communicate with Amazon platform staff.
Be patient. During the process of filing a complaint against the seller, the seller needs to be patient and may need to wait several days or weeks for processing.
3. Strategies to prevent follow-up selling.
In addition to complaining about copycat sellers, sellers can also adopt the following strategies to prevent copycat sellers:
Register the brand. Registering a brand on the Amazon platform can protect the seller’s intellectual property rights and prevent other sellers from copying the product. To register a brand, you need to provide documents such as brand registration certificate and trademark registration certificate.
Use Amazon Brand Registry. Amazon brand registration service can help sellers register brands on the Amazon platform and provide professional intellectual property protection services.
Adjust product prices. Sellers can resist the pressure of follow-up sales by adjusting product prices. Price adjustments need to be determined based on market demand and competition to avoid lower profits due to too low prices.
Adjust product description. Sellers can adjust product descriptions, add features and differentiated information, and improve the uniqueness and attractiveness of their products, thereby reducing the impact of follow-up sales.
To sum up, it is an effective way to complain about Amazon and sellers. Sellers can make complaints through steps such as collecting evidence, submitting complaints and appeals, following up on the progress of complaints, and remaining patient. At the same time, sellers can also register brands, use Amazon brand registration services, adjust product prices and descriptions, etc., to prevent the impact of follow-up sales and protect their own interests and brand image.