As one of the world’s largest e-commerce platforms, Amazon has attracted a large number of sellers to join it and carry out e-commerce business. Different types of seller accounts are suitable for different business needs and scales. Sellers need to choose the appropriate account type according to their own circumstances. In this article, we will introduce several types of Amazon seller accounts.
1. Personal seller account.
Personal seller account refers to a seller account opened by an individual. This type of account is suitable for individual entrepreneurs and small-scale sellers, and has the following characteristics:
1. There is no need to pay monthly fees and subscription fees, and you only need to pay commissions and transaction fees for each sale;
2. The sales limit is low, generally 40 orders per month;
3. Some advanced features such as customized advertising cannot be used.
2. Professional seller account.
Professional seller accounts refer to seller accounts opened by companies or individuals. They are suitable for medium and large sellers and companies and have the following characteristics:
1. Monthly fees and subscription fees are required. The monthly fee is US$39.99, and the subscription fee varies according to the service package selected;
2. The sales limit is higher and unlimited;
3. Some advanced features can be used, Such as customized advertising, etc.
3. Brand seller account.
Brand seller account refers to an account opened by a registered brand enterprise. It is suitable for brand manufacturers and authorized agents. It has the following characteristics:
1. Brand registration and brand registration payment are required. Fees;
2. Sales limits and product classifications are affected by brand certification, and different brands have different restrictions;
3. Advanced functions such as brand authorization and anti-counterfeiting can be used.
4. Amazon Vine account.
Amazon Vine account is a special account type provided by Amazon specifically for product reviews. This type of account is only limited to specific product categories and product brands, and is used by customers, reviewers, and experts invited by Amazon. They will receive free or discounted products in order to post reviews on Amazon.
5. Amazon Vendor account.
Amazon Vendor account is an account type provided by Amazon specifically for brands and manufacturers. This type of account can sell products in bulk to Amazon, and Amazon is responsible for the sales, after-sales and delivery. Brands and manufacturers need to provide product information and prices to Amazon, which will sell and distribute them.
6. Amazon Seller Central account.
Amazon Seller Central account is the main account type provided by Amazon for sellers, including personal seller account and professional seller account. This account type can independently publish products, manage orders, control inventory, etc. Sellers can use this account to use various services on the Amazon platform and use advanced features such as customized advertising.
Different types of Amazon seller accounts are suitable for different business needs and sizes. Sellers need to choose the appropriate account type based on their own circumstances, and use various services and advanced features to increase product sales and conversion rates. At the same time, sellers also need to understand the characteristics and usage restrictions of various account types in order to conduct scientific management and control and achieve better business results.