On large e-commerce platforms like Amazon, understanding competitors’ product sales can help sellers better understand market trends and user needs, and develop more targeted marketing strategies. So, how do you check your competitors’ product sales on Amazon? The following is some useful information.
1. Understand the performance of your competitors’ products through Amazon product analysis reports.
The Amazon Product Analysis Report is a very useful tool that can help sellers understand how their own and competitors’ products are performing on Amazon. The report provides various data, such as product sales, rankings, reviews, return rates, etc. This data can help sellers understand the performance of their own and competitors’ products, and try to understand market trends and user needs.
Through Amazon product analysis reports, sellers can understand the performance of their own and competitors’ products on Amazon, and try to understand competitors’ product features and marketing strategies. For example, if a competitor’s product has a high sales volume and a lot of reviews on Amazon, it is likely to be a popular product in the market. Sellers can try to understand the product’s features and marketing strategies. To optimize their product lines and marketing strategies to increase sales.
2. Find competitors’ products through Amazon product search.
On Amazon, sellers can find competitor products through product search. They can enter keywords or competitor brand names, and then sort by sales volume, reviews, etc. to understand how competitor products are performing on Amazon.
Through Amazon product search, sellers can understand how competitors’ products perform on Amazon, and try to understand competitors’ product features and marketing strategies. For example, if a competitor’s product has a high sales volume and a lot of reviews on Amazon, it is likely to be a popular product in the market. Sellers can try to understand the product’s features and marketing strategies. To optimize their product lines and marketing strategies to increase sales.
3. Understand the performance of competitors’ products through third-party tools.
In addition to the tools provided by Amazon itself, there are many third-party tools that can help sellers understand the performance of competitors’ products. For example, Jungle Scout, Helium 10, AMZScout, etc. These tools can provide richer and more detailed data, such as price trends of competitors’ products, market share, advertising placement, etc.
Through third-party tools, sellers can understand the performance of competitors’ products and try to understand competitors’ product features and marketing strategies. For example, if a competitor’s product has a high sales volume on Amazon, but the price is also high, then it is probably a relatively high-end product on the market, and the seller can try to understand the characteristics and marketing strategies of the product. , to optimize their product lines and marketing strategies and increase sales.
It is important to note that although third-party tools can provide more data, the data from some tools may be inaccurate or incomplete. Therefore, sellers need to carefully screen and compare when choosing third-party tools to ensure that the chosen tool can provide accurate and reliable data.
In short, it is very important for sellers to understand competitors’ product sales, which can help them better understand market trends and user needs, and develop more targeted marketing strategies. Through Amazon product analysis reports, Amazon product search, third-party tools, etc., sellers can better understand the performance of competitors’ products, thereby optimizing their product lines and marketing strategies and increasing sales.