Whether we are doing cross-border e-commerce on the Amazon platform or other platforms, as merchants we should know that a good store cannot be static. We need to break through ourselves through constant innovation. If a store is in a long-term Without the innovation stage, the operation and sales volume of this store will also stagnate. So now let’s talk about how Amazon merchants should conduct innovative marketing?

The competition in the current e-commerce industry is fierce, and more and more people want to get a piece of this cake. But there is only such a piece of cake, and so many people want to come at the same time, it is bound to not be enough. Yes, the emergence of e-commerce has also changed our traditional marketing model. It has reduced our operating costs in the market and improved our management level, so we should stand out from the crowd. As a store medicine that needs to survive in the cracks to survive in the storm, a brand new market requires innovation, and we also need to change the marketing model.

Merchants can carry out bundled marketing; this kind of marketing is usually more like a symbiotic marketing model, that is, we often say that two products can be bundled together for marketing and promotion, so that the two products can You can get the same traffic during promotion and further expand the brand’s popularity.

Event marketing; this marketing model is to attract consumers’ attention by planning, organizing or using the influence of some Internet celebrities or celebrities to create hot spots without endangering or harming the interests of others. and interest to increase brand awareness, etc.

Database marketing; use big data analysis on the platform to analyze consumer preferences, establish consumer data, differentiate consumers in detail, develop personalized services for different target users, and meet the increasing needs of consumers. growing demand.

Experiential marketing is to plan marketing strategies from the five aspects of consumers: senses, emotions, thinking, actions, and connections. Different consumers adopt different marketing methods.

Collaborative marketing; collaborative marketing and bundled marketing have the same part, they are cooperation with two or more brands to increase brand awareness.

I hope the above content is helpful to you.