At present, there is no platform widely recognized by consumers in the field of cross-border e-commerce. Players from all walks of life have opportunities in cross-border e-commerce. At this stage of development, the competition may be on the logistics system, product price and variety. However, with the development of time, the competition between cross-border applicants will ultimately determine the winner in terms of brand, service experience, marketing methods, etc. Judging from the current situation of the B2C model, it is difficult for cross-border merchants to develop in this red ocean divided by giants, while other models, especially the C2C model, present huge opportunities for merchants.

If “players” want to succeed in the field of cross-border e-commerce, they need to do the following aspects:

★Strong and stable supply system: ★Higher domestic market The ability to acquire user traffic and product sales conversion, for example, solve logistics timeliness, product quality, after-sales service, etc., and gain recognition from consumers; ★Excellent e-commerce genes, able to control matters related to overseas e-commerce operations; ★Good Overseas public relations processing capabilities, opening up overseas local governments: ★Clear profit model and comprehensive strategic layout: ★Strong financing capabilities. All in all, who can open up the supply chain, introduce complex talents, and build a strong brand? Whoever continuously adjusts its development strategy appropriately based on changes in the external environment during the development process will achieve great success in the field of cross-border e-commerce.