In 2014, cross-border business applications ushered in a golden period of development. In just one year, domestic e-commerce giants, logistics companies, start-ups, and foreign application giants represented by Amazon have begun to accelerate cross-border business applications. With the strategic layout of cross-border e-commerce, the future development prospects of cross-border e-commerce are bright. The following will analyze the development direction of the cross-border e-commerce industry from multiple angles.
◆Policy Bonus Window Period Since 2014, the country has introduced a number of policies to promote the further development of cross-border trade. In July 2014, the General Administration of Customs issued No. 56 (About Electronic Cross-border Trade). Announcement on Supervision Matters for Commercial Entry and Exit Goods and Articles) and No. 57 (Announcement on Adding Customs Supervision Method Codes) not only fully affirmed the cross-border e-commerce industry, but also expressed the bonded model of cross-border e-commerce. Support, the issuance of these two documents has promoted the rapid development of the cross-border e-commerce industry in a healthy and sustainable direction. From the initial six cross-border e-commerce pilot cities in 2013, Shenzhen was added in 2014, and Tianjin was added in 2015. The launch of cross-border e-commerce pilot cities has provided great convenience for enterprises to develop cross-border e-commerce. In the pilot cities, cross-border e-commerce imported goods only need to pay personal postal tax. In the past, “tariffs, consumption tax, value-added tax”, etc. were Cancel. Numerous preferential policies will usher in a period of rapid growth for the development of cross-border e-commerce. The advantages brought by tax dividends will encourage entrepreneurs with an exploratory spirit to actively participate in the cross-border e-commerce industry, thus forming a diversified and differentiated competition. ◆Huge potential for user demand (1) The domestic cross-border e-commerce industry has grown significantly and has now become a market worth hundreds of billions. According to data released by PayPal, in 2013, the number of overseas shoppers reached 18 million, and the transaction scale was 216 billion yuan. It is expected that by 2018, the number of overseas shoppers will increase to 36 million, and the transaction scale will exceed the trillion yuan mark. ; (2) Changes in consumer demand and consumer behavior, especially the rise of the post-80s and post-90s generation with a population of more than 400 million, have increased the demand for cross-border e-commerce, and their consumption needs have become more personalized and Customized, safe and healthy, cost-effective, compact and exquisite products are especially favored by them. (3) The recognition of overseas products has increased. Especially with the growth of domestic overseas tourists and business people, people have become more and more aware of overseas products. Some overseas electronic products, clothing, cosmetics and other international brands are sold domestically. There is strong demand. ◆The industry needs to be improved (1) Policy development. The after-tax dividend may disappear with the continuous development of the cross-border e-commerce industry, and the target country also lacks sufficient experience in developing cross-border business applications. The government is currently in the exploratory stage of cross-border e-commerce. Some overseas products Quarantine standards, bonded standards, etc. may be subject to change. (2) Customs clearance capabilities have become a pain point. The current tax declaration and customs clearance process is relatively cumbersome. Especially for cross-border e-commerce, some merchants adopt an integrated-in-out-out model when filing for tax declaration and customs clearance, which severely limits the efficiency of customs clearance. In the face of the growing demand for customs declaration, process aspects Optimization is very necessary, and there is an urgent need to develop advanced processing systems to improve the current predicament. (3) The after-sales experience is poor. Due to low customs clearance efficiency and poor logistics timeliness, after-sales experience problems are serious, especially the current after-sales service and returns and exchanges cannot be satisfied in many cases. However, domestic consumers are currently relatively tolerant of these problems in overseas shopping. (4) There are problems in the supply chain. At present, domestic consumers mainly choose some hot-selling brands when shopping overseas. However, the current cross-border e-commerce supply channels for these hot-selling products are not perfect. Foreign brand owners are worried about affecting their own interests. Domestic cross-border e-commerce The probability that overseas e-commerce companies can directly sign cooperation contracts and obtain vertical channels is extremely low, and they are forced to use composite channels for supply. The profits of composite channels are low and the supply is unstable, especially because foreign policies and culture are quite different from domestic ones. It is very difficult to complete the integration of supply channels at this stage. ◆Capital-driven, various players compete and coexist. As domestic e-commerce giants represented by JD.com begin to elevate their cross-border e-commerce layout to a strategic level, domestic cross-border e-commerce companies that develop rapidly, such as Yangmao, Miya and others have realized the crisis and started to accelerate the pace of development after completing a new round of financing; and the foreign e-commerce giant Amazon also saw the huge trend of cross-border e-commerce and began to enter domestic cross-border e-commerce with the help of the Shanghai Free Trade Zone. industry; and logistics providers have begun to take advantage of their own advantages. Logistics companies such as SF Express and “Four Links and One Express” have begun to try to integrate logistics resources… With the joint promotion of many parties, cross-border e-commerce will usher in a qualitative leap.