When using Shopify to build a website, Shopify will give you a second-level domain name for free in the form: ***(store name).myshopify.com. Although you can use this free second-level domain name, it is not recommended to do so in the long run. Second-level domain names are not conducive to SEO promotion and brand image building. It is recommended to purchase a first-level domain name in the form of ****.com. Domain names ending with “.com” are preferred, followed by domain names ending with “.co”. If you only want to sell your products in a specific country, you can choose a domain name that ends with that country’s domain name abbreviation. For example, if selling in Brazil, consider a domain name ending in “.br”.
The domain name should be chosen to be simple and easy to remember, relevant to the brand, and avoid infringement. Also try to avoid adding numbers, “_” or ” ” to the domain name. For customers, it is difficult to remember, easy to misspell, and troublesome to input. The brand name should be creative, relevant to the products sold, and should not be too long, preferably no more than 3 words. In order to avoid infringement, before registering a domain name, it is best to check whether your brand name has already been registered in the target market or whether it is similar to an existing brand. You can check it through the official website of the United States Patent and Trademark Office. In addition, you should also pay attention to check whether the registered domain name has been abandoned by others. If this domain name has been used before and has a lot of bad records, and it is re-activated later, it will affect the website’s natural optimization ranking. You can search for the domain name in Google to see if there are related pages, or you can query it in Domain History, Archive and other tools that can view domain name history information.