Shopify is most suitable for new sellers and small sellers. Its main features are as follows:
(1) The investment cost is relatively lower. There is a 14-day free trial period and monthly packages as low as $29, with a commission rate of up to 2%.
(2) The threshold for getting started is low. As long as you know basic computer operations, you can get started, and no professional coding knowledge or art skills are required.
(3) You can make full use of website access data. For customers who visit Shopify (you must install the website’s analysis tool in advance), you have a way to know every action (such as clicks, browsing, additional purchases, etc.), which is helpful for implementing different marketing strategies for different customers.
(4) Products can have higher premiums. The products on the independent website are completely independent in pricing, and with appropriate packaging and publicity, they can have high premiums and avoid price wars on the platform.
(5) Product selection is still the first core job of Shopify independent sellers. Although there is no price competition, there is still market competition, and there is also a need to pay attention to what kind of products you sell.
(6) Driving traffic is the second core job of Shopify independent website sellers. No matter how good the product is, no matter how beautiful the independent website is, if there is no accurate customer access, there will definitely be no orders. The traffic drainage of independent stations will be introduced in detail in Chapter 7. In short, website traffic is very particular about methods and methods.