Different from discount codes, after setting up automatic discounts, the Shopify system will determine whether to give customers a discount on the Checkout page (checkout page) based on the set conditions. As long as the set conditions are met, the system will automatically discount. Therefore, automatic discounts give customers a much better shopping experience than discount codes that require customers to manually enter them. My conclusion is that automatic discounts are particularly suitable for first-time purchasers. For repeat customers (old customers), I recommend discount codes.

First, in the Shopify backend, click the “Discount”-“Automatic Discount” button and click the “Create Automatic Discount” button. The details are as follows.

(1) Automatic discount title and type. For automatic discounts, customers will see the header filled in here on the checkout page, but they won’t need to manually enter the discount code. The title here should either be in all caps or capitalize the first letter, for example, HOLIDAY SALE or Holiday Sale (holiday discount). The “Type” selection has three radio buttons. It is recommended to choose “Percent” which is simple and easy to implement.

(2) Value sum applies to. Like the discount code, the value here also fills in a number, fill in 30%, that is, a 30% discount, and then select what product it applies to. I selected a specific product and clicked the “Browse” button to select the specific product. Which product you want to enjoy this automatic discount depends on the relevant selection. Indicate that customers who purchase the specific products you selected will receive a 30% discount.

(3) Minimum requirements and effective date. If there is a minimum purchase amount requirement, fill it in. If there is no minimum purchase amount requirement, fill it out. For me, automatic discounts require a purchase amount of at least $50, and you have to calculate whether you can afford the discount. The effective date must also be set.

You need to check whether there are any problems with the abstract. If there is no problem, click the “Save Discount” button and the automatic discount will be set.

It should be reminded that the automatic discount is implemented by the system itself. You must check for errors multiple times before officially releasing it, and pay special attention to checking the minimum purchase amount and effective date. If you find that the settings are wrong, but a customer places an order, then you have to make a choice, either ship the goods normally, or tell the customer that it is out of stock and ask him to cancel the order, and then modify the discount settings in a timely manner.