Some new sellers may have heard of Facebook Pixel for the first time. Its English name is Facebook Pixel. Pixel code is a tool for analyzing Faco marketing effects. It can help you understand a series of operations of Shopirp independent station customers after they come to Sopilry independent station through Facoo, including every key action from entering the website to leaving the website.
This data is very valuable and can help you measure the effectiveness of your Facboo ads. Simply put, if you don’t understand who has entered your independent site and what they have done after entering the independent site, it is difficult to evaluate the actual effectiveness of your advertising. In addition, after accumulating certain data, pixel code can also help you build a Facebook advertising audience.
(1) Log in to BM, because I have registered 4 BMs, so there are 4 BMs here. Then, select the BM you need to install Facebook Pixel on. Please note: Facebook may adjust the BM page and functions at any time, so the BM page you see may be different.
(2) Click “Business Management Platform” in the BM you selected, and then click the “Event Management Tool” button.
(3) Click the “Set Pixel Code” button to set the pixel code. Because I have set up the pixel code, the page may be different from yours.
(4) In the newly appeared page, click the “Add code through partner integration function” button. Please note: Facebook may adjust the pages and functions installed by the pixel code at any time, so the relevant pages you see may be different.
(5) At this time, select Shopify’s logo among the partners that appear.
(6) Click the “Continue” button.
(7) In the Shopity backend, click the “Online Store” – “Preferences” – “Faceoo Pixel” button, paste the Facoo Pixel ID (acebo pixel code) into the text box, and then return to page ( 6) Step 1 to check the connection status. Under normal circumstances, it only takes about two minutes for the pixel code to take effect.
(8) Bind the Facebook pixel to your BM (this is an important step). Specific operations: Log in to BM, click the “Business Management Platform Settings”-“Data Source” button, select the pixel name, click the “Add Asset” button, select the corresponding advertising account, and click the “OK” button.