Expanding global emerging markets At present, the business of domestic cross-border export retailers has spread to most countries and regions around the world. Not only has it achieved impressive results in the European and American battlefields, but its transaction volume in emerging markets such as Brazil and Russia is also very impressive.
According to data released by PayPal: In 2013, the United States, the United Kingdom, Germany, Australia, and Brazil were the top five cross-border e-commerce markets in the world, and their online shopping demand for Chinese goods The total amount reached an astonishing 67.9 billion yuan, accounting for 16% of the overall cross-border online shopping transaction volume in the five major markets. This number will reach 144 billion yuan by 2018, and the average annual compound growth rate is expected to reach 16%.
It is not difficult to find that driven by the rapid development of e-commerce, the online shopping group in emerging markets is growing rapidly. This price advantage brought by reducing the intermediate circulation links is attracting emerging markets to China. Interest in commodities, emerging markets represented by Russia and Brazil have developed into important exporters of China’s cross-border e-commerce, which has brought new development opportunities to domestic cross-border e-commerce and pointed out its overseas market expansion plans. direction.
Domestic cross-border e-commerce has gradually become saturated in the European and American markets. These emerging markets have more profit margins to explore, and consumers in such emerging markets usually rank price first. There is no European and American market. Strict requirements on service and quality provide a living environment for some entry-level merchants who do not have sufficient funds.
However, although emerging markets are developing rapidly, their infrastructure is not yet complete because they have just started, which has caused problems for some cross-border exporters, and problems in language, law, logistics, etc. This further increases the difficulty of exporting cross-border e-commerce. Not only is it currently impossible to establish overseas warehouses in some markets, but there is also considerable room for improvement in terms of logistics and distribution costs and delivery time. As emerging market consumers’ demand for Chinese goods further increases, these problems will be effectively solved and will certainly promote the further development of domestic cross-border e-commerce companies.
In 2013, domestic cross-border e-commerce retail exports not only achieved great success in electronics, clothing and other fields, but also achieved amazing sales in home gardening, auto parts and other fields. We have reason to believe that with the promotion of the mobile Internet era and the gradual improvement of market infrastructure, e-commerce will further expand in the field of cross-border e-commerce and eventually mature.
A survey by eBay shows that 64% of sellers have high expectations for launching new product categories, and 40% of them want to expand their new business to furniture and gardening. The leisure category accounts for 32%, and the auto accessories category accounts for 22%.