Amazon is a very principled platform. You cannot play with your personality on it. You must always stay within the track prescribed by Amazon. Otherwise, Amazon will show you off in a matter of minutes. Pictures are one of Amazon’s various principles. You must upload and modify pictures in accordance with Amazon’s requirements. Otherwise, Amazon will throttle your traffic right away.
1. Image size and background requirements
Number of images: Amazon requires at least one main image, and up to 8 additional images can be uploaded.
Image size: Amazon requires that one pixel of the image width or height be at least 1000 pixels, and the pixels on the other side are also required to be no less than 500 pixels. The image zoom function is an important condition for improving product conversion rate. Buyers are accustomed to using the zoom function to view the details of the product to decide whether to purchase.
So, you must follow Amazon’s requirements when uploading images. Otherwise, not only will traffic be suppressed, but product conversion rates will be greatly reduced. After all, e-commerce still relies on pictures to speak for itself.
Of course, there will be an optimal choice for everything, and the same is true for the ratio of pictures. We cannot launch products in a very rigid ratio of 1000 pixels × 500 pixels. On Amazon, the best ratio is also 1:1.3, which means that pictures with a ratio close to 1300 pixels × 1000 pixels are considered to comply with the golden section law on Amazon.
Background: Because most of Amazon’s pages are mainly pure white, Amazon also requires sellers’ main images to be mainly pure white (RGB: 255.255.255). This allows it to blend in better with its surroundings and not have any borders. Although Amazon does not have mandatory requirements for accompanying images, it is recommended that a white background be used
Content: The image content must show the actual product, and must not show products that are not included in the sale. In order to promote conversion, sellers selling clothes put products such as jewelry and bags on the picture. Such behavior is not allowed on Amazon unless you ship these items to the buyer together.
The main image must not contain any text or pictures such as logos or watermarks, unless these pictures or words are included on the product itself.
Do not describe the product on the picture, including any explanatory text such as material, origin, size, etc.
The proportion of the product in the picture must be more than 85%, otherwise it will be easily judged as non-compliant by Amazon and thus suppress the traffic, or even not display the listing directly.
Amazon also has strict requirements for models in pictures. Dummies are not allowed and live models must be standing with their faces facing forward. Standing sideways doesn’t work either. Also, no nude models are allowed.
In addition, there are special targeted requirements for a special category, as detailed below.
? The shoe must be displayed alone as the main image, and the left foot must be placed to the left. If a model is shown wearing shoes as a picture, it can only be shown as an attachment.
?Earring products must appear in pairs.
If the socks are sold in one pair, one pair must appear; if multiple pairs are sold, the corresponding number of socks must appear, and there must be no paper jams.
?The main image of decorative products under the Home category is not required to use a pure white background, such as four-piece bed sets, mosquito nets, curtains, sofas, wall paintings and lamps. The main image of these products can be used A scene picture with a non-pure white background.
The above is Amazon’s image principles. It seems a bit complicated, but it is not difficult to implement.
2. Recommendation of image beds
Here we recommend several image beds for your reference. We recommend two domestic and foreign image beds each.
1. The most prestigious: Photobucket
Address: www.photobucket.com
Analysis: Each registered account can have 2GB usage space and 10GB traffic for free , enough for everyone to upload Amazon images, and you can register multiple accounts, which is basically unlimited use. One disadvantage of it is that the maximum upload size is 1024*768, but it is enough for Amazon sellers.
2. The most generous: imageshack
Address: www.imageshack.com
Analysis: Free trial for 30 days, unlimited traffic and space, enough for sellers Upload images from Amazon, and this website can upload original size images. Of course, if you want different sizes after uploading, it will also help you make download links of different sizes, which is very friendly. However, its disadvantage is that, after all, it is a foreign website, the website loading speed is slightly slow, and the image loading speed is still acceptable.
3. Domestic Weibo photo albums
The address will not be posted here. Readers are asked to search in their respective Weibo accounts.
Analysis: The speed and traffic of domestic photo albums are very friendly, and it also supports thumbnails and original images. The disadvantage is that it does not allow commercial use.
4. Feel free to post
Address: www.freep.cn
This is a relatively easy-to-use picture bed in China. The free 1GB space is enough for us to use. . There is 20GB of data available for regular Amazon use, which is enough for any use.
In addition, there are many other excellent picture platforms at home and abroad, such as Tinypic under Photobcket, NetEase Photo Album and its Lofter.