From layout to product selection, a store works hard to create titles, sets shipping templates, pays attention to all details, and finally uploads product information with high quality and issues orders. In this series of processes, there is another indispensable step. The first link is the product testing link, which is usually between uploading product information and issuing product orders.
To put it simply, it is to test the market potential of the product on AliExpress. Because before a product is uploaded, it is necessary to determine the best-selling range of the product price and select products based on the best-selling attributes that buyers like. But sellers don’t know whether these carefully selected products will be liked by buyers. At this time, they need to conduct product testing and use buyer feedback data to understand which products and prices are more popular.
1. Why do we need to test the product?
Some sellers believe that the product does not need to be tested, as long as the price is lower than the same product from the same industry, enter the market at a low price in the early stage, and wait for the store to gain weight. Finally, it is wrong to slowly increase the price. What’s more, after the product is uploaded, the product is directly promoted through “through train + replenishment order”. After trying various methods, once the investment is stopped, the product will immediately return to its original shape.
It may not matter to large and powerful sellers, but can small and medium-sized sellers do this? For small and medium-sized sellers, product testing is an indispensable step. It tests whether the product has a market on AliExpress. Only products with a market can consider investing more or earning less. Only products that buyers like, or products that buyers can accept, are likely to become hits.
2. What is the function of test items
(1) Sell the product at the right price. If you choose the wrong product, you won’t be able to sell it at a loss; then the other way around is that if you choose the right product, you can still sell it at a higher price. Therefore, when testing products, it is necessary to go through price penetration, so that the right products can be sold at the right prices, so that high profits can be obtained and the products can be sold at the same time.
(2) Comply with the rules of the platform and become a small but beautiful store. Many sellers only focus on distributing goods in large quantities. They always think that if other sellers upload 100 products, they can get orders for 20 products, and if they upload 100 products, they can get orders for 5 products. However, they forget one thing, and that is AliExpress. the rule of. For a small and beautiful store, the sales rate of the entire store is particularly important. After the test cycle, products that can be ordered, or products with data and visitors should be kept for observation; products that cannot be placed and have no data after the test cycle should be Delete, which not only complies with the platform rules, but also improves the platform recommendation weight of the store.
3. What are the benefits of product testing?
(1) Concentrate on promotion. The purpose of product testing is to accurately know which products in the store have been recognized by the market. Products that can be ordered after payment testing have been recognized by the market. In this way, there is no need for many sellers to blindly open express trains and place orders as soon as the product is uploaded. As a result, a large amount of money is invested, and the product still does not come out. There is no need. achieve the desired effect. This is because it is not known which of the newly uploaded products will be liked by buyers, and the biggest advantage of product testing is that it does not waste financial investment and can focus on promoting only products that have been successfully tested.
(2) Reasonably distribute the store’s diversion money, ordinary money, and profit money. Before the seller uploads product information, the products are all on the same “starting line”. After passing the price penetration test, products that can be shipped stably become traffic-generating models; products that are shipped occasionally become regular models; products with higher profits and can still be shipped become profitable models. Before the product test, the products can be reasonably related and matched. However, after the test, after distinguishing between the traffic models, ordinary models, and profit models, the store’s related products must be more reasonable, otherwise the traffic of the traffic models will be wasted.