In Amazon operations, the number and ratings of Reviews have a significant impact on the ranking and conversion rate of Listings. Every seller hopes to obtain more effective Reviews. However, if the seller adopts improper methods to refresh the screen, the reviewed reviews will be deleted, or the seller’s account will be warned or even restricted. Therefore, no matter what method the seller adopts, the channel for obtaining reviews must be approved by Amazon. Only Only in this way can risks be minimized and Review can play a positive role. Sellers can refer to the following methods to get more positive reviews.
1. Invite buyers to leave reviews
Although the reason why Amazon buyers leave reviews has something to do with user habits, it is also because the process of leaving reviews on Amazon is relatively cumbersome. To a certain extent, it reduces buyers’ desire to leave reviews. However, sellers can send emails to buyers to express their care and invite buyers to write reviews for the products.
2. Find customers from other platforms
There are currently many cross-border e-commerce platforms. On some platforms, sellers can obtain buyers’ contact information. Sellers can collect and organize the contact information of these buyers, and use them as their own resources to send them frequent emails to provide them with certain discounts. If you communicate properly, you will get responses from some customers, which will also give you an opportunity to increase sales and a channel to leave comments.
3. Use after-sales service cards to accumulate customers
Although Amazon does not encourage sellers to actively contact customers to influence their shopping behavior, it does allow sellers to put after-sales service cards in product packaging. If the seller puts some thought into the design of the after-sales service card and appropriately adds his or her email address, Facebook ID and other contact information, the after-sales service card will become a bridge between the seller and the customer. Once a customer takes the initiative to contact you, you will have established a direct connection with the customer, which will be very beneficial to future operations.