In cross-border e-commerce transactions, buyers and sellers conduct transactions through the Internet, which makes copywriting very important. Good product copywriting can increase conversion rates, reduce the time cost of customer consultation, optimize user experience, and improve brand reputation.
How to write a good copy for a cross-border e-commerce website?
1. First of all, we must clarify the goal orientation of the copywriting
When writing any copywriting, you must think clearly about several issues: Who is the copywriting for? What is the platform positioning? What is the copywriting solution? What’s the problem?
Because different platform types position different target consumer groups; even the same platform will have different copywriting positioning types during major promotion periods and non-big promotion periods.
The types of copywriting on the platform also vary widely:
1) There are four types of banner ad copywriting, online store detail page copywriting, e-commerce brand copywriting, and online tweet copywriting;
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2) Online store copywriting, blog copywriting, Weibo copywriting, WeChat copywriting, forum copywriting, and email copywriting are divided into six categories according to the copywriting carrier.
2. Find out the key steps in writing cross-border e-commerce copywriting
1) Find out the selling points of the product and find out the pain points of users;
2) Collect various novel ideas, analyze hot topics & associations;
3) Write down your own ideas: Develop an attractive title with comprehensive content & multiple perspectives;
4) Create a page that combines graphics and text.
3. Present the elements that consumers want to see most as much as possible
Copywriting can intentionally use some language to bring buyers into a given psychological state and let them purchase goods or services.
1) Get out of self-consciousness and enter buyer consciousness. When buyers read the copy, they think they will benefit from purchasing the product.
2) Switch from the perspective of things to the perspective of people. The copywriting for selling plus writing is based on a customer-centered concept and must also shift from introducing things to introducing people.
3) Tell more stories and less reasoning. Most people like to listen to stories and don’t like preaching, so the copy should tell more stories and less reason.
4) Grafting the symbols of human culture. Copywriting should be good at grafting symbols of human culture so that buyers can have positive associations after reading the copywriting and enhance the shopping experience.
5) Let the props speak.
6) Focus on the heart and move people with emotion. A trick to improve conversion rate is to use stories to impress buyers. Copywriting should pay attention to inspiring the true, good and beautiful side of human nature.
The above is shared with sellers on how to write a good copy for a cross-border e-commerce website. I hope it will be helpful to cross-border sellers. Lianlian International always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.