1. Difficulties in logistics and transportation
Colombia has many difficulties in express delivery due to its rolling mountains and rugged terrain. Once extreme weather conditions occur, express delivery will be delayed indefinitely.
2. Inadequate financial services
In Colombia, less than 40% of adults have formal bank accounts. Many investors have taken a fancy to this huge opportunity and have entered the financial industry. I believe that within a few years, the number of people with bank accounts will greatly increase.
3. Low trust in online payment
Although Colombia’s online fraud rate is very low, only 0.45%, consumers are still very cautious about online shopping. As of 2019, most The platform still does not provide effective payment solutions for netizens without bank accounts.
4. E-commerce platform management plan that needs to be improved
Due to some negative impacts of Colombia in the world, many e-commerce investors who do not understand the situation are worried about being involved in people and money. related illegal activities. To address these issues, the Colombian government requires all businesses to use electronic invoices starting in January 2019. In addition, Colombia is the only country in Latin America that has a dedicated “e-commerce ministry.” The Ministry of E-Commerce and relevant technical departments have collaborated to establish the non-profit E-Commerce Observatory to monitor and evaluate the growth of the e-commerce market.
Of course, with the accelerated construction of software and hardware facilities, the use of mobile phones and the popularization of the Internet, these challenges that hinder the development of e-commerce in Colombia will turn into rare business opportunities.