Just as Taobao stores have DSR dynamic ratings, the AliExpress platform also has DSR ratings for sellers. Today, the editor will introduce to you AliExpress’s DSR rating and how often this rating is updated.
A DSR rating, also called “Detailed seller ratings”, is the seller service rating system. It includes three aspects: the correctness of the product description, the speed of customer service response, and the reasonable delivery time of the goods. This is a single rating given by the buyer and seller after the product transaction is completed. Merchants can view the store name by moving the mouse on the store homepage, or view it directly in the “feedback” on the homepage.
DSR score is divided into daily service points and monthly service points. Daily service points will be statistically updated within one day; monthly service points will be mainly judged based on quarter. The two ratings can more directly reflect the operating conditions of the store, so merchants must pay attention to them.
In fact, the DSR score is mainly used to measure the shopping experience of buyers, especially overseas users. They pay more attention to product quality, seller’s service, etc. Therefore, through this score, on the one hand, buyers can Home can understand the service situation of the store at the first time, so as to decide whether to purchase products in the store. On the other hand, it can also standardize the service standards of sellers, bring a better shopping experience to buyers, and enhance the influence of the entire platform.
In addition, the AliExpress platform will also rate the store based on the seller’s DSR score. Those with lower scores will have lower product weights; the higher the score, the greater the chance of being displayed. In order to improve the DSR score of AliExpress, you can start from the following aspects:
The price of the product must be reasonable;
Fill in the attribute specifications and other instructions according to the actual situation of the product, do not Exaggerate to avoid leaving buyers with too big a gap;
The goods must be real objects and cannot be exaggerated, and at the same time they must be beautiful and meet the buyer’s aesthetic requirements;
Please do not arbitrarily Add commitment copy to the detailed description. If you can’t do it, don’t write it again;
Reply to the site’s letters in a timely manner and master communication skills;
In terms of logistics, it is best to choose Online delivery model guaranteed by the platform.
The AliExpress DSR score not only affects the conversion of the store, but also affects the exposure and display of the product. It is closely related to the operation of all aspects of the store. Therefore, merchants must pay attention to this aspect and strive to improve their products. Quality and in-store service levels to get good feedback.