The store homepage decoration contains very rich content, but it mainly consists of three main parts: marketing activity information, category product shopping guide and product display. In addition, special notices from the store can also be communicated on the homepage, such as holiday notices, logistics and delivery notices, etc. For novice sellers, it may be difficult to manually decorate a perfect store homepage, but it is relatively easy to ensure that these three aspects are included.
1. Marketing activity information
Activity information is an important part of the home page decoration. It mainly targets some of the main products. It is generally displayed prominently in the form of carousels or full-screen posters and is placed on Top of page. After entering the store, buyers can immediately see relevant product activity information to promote product conversion. Activity information includes store activities and concurrent platform activities. These contents can be displayed in a more conspicuous position on the store homepage to convey relevant promotional content to buyers and stimulate buyers to place orders.
2. Category Product Shopping Guide
The function of category shopping guide is to facilitate buyers to quickly find the products they need or are interested in, save shopping time, and enhance the shopping experience.
For example, a buyer enters through the product link of a dress and does not generate purchase intention on the product details page, but jumps to the store homepage to browse other related dresses. This requires sellers to place a category shopping guide on the homepage to facilitate buyers to quickly enter the store’s dress category and browse more related products. If there is no category shopping guide, patient buyers may take their time to look for it, but if buyers are impatient, they are likely to close the page directly and browse products from other stores. Therefore, the category shopping guide is very important in the decoration of the homepage, which can reduce the bounce rate of the homepage traffic to a certain extent.
3. Product display
After editing the event information and category shopping guide content, it’s time to display the product. There are usually hundreds or thousands of products in the store. Do they need to be displayed on the homepage? This is certainly unrealistic. On the store homepage, sellers need to prioritize the store’s best-selling products, and at the same time, products in each category must be arranged and displayed neatly and uniformly. Whether it is a computer homepage decoration or a wireless homepage decoration, the system provides corresponding product modules, which can display products on the homepage according to different display conditions.
Use product templates on the store homepage to display different products neatly and orderly by category. The main purpose of buyers coming to the store is to look at the products. If the products are placed randomly and messily, it will be very difficult for buyers to browse.