On AliExpress, no matter which channel it is on, the main product image is the focus of product information. Therefore, the first main image of a product has a greater impact on the click-through rate of the product, and the remaining five main images have a greater impact on the click-through rate of the product. It has a certain impact on the conversion rate of products. Buyers can directly learn about the product through the 6 main product images. Some buyers will not even check the product details at all, but directly use the 6 main images to decide whether to buy the product. Therefore, the 6 main images of the product must be specific to the product. Fully demonstrate the different selling points.
At present, AliExpress regulates the main images of related products in the clothing, shoe and bag industry (women’s clothing, men’s clothing, children’s clothing, wedding dresses, shoes, bags, accessories).
Except for the above industry products, other products currently do not have clear main image specifications. For details, please refer to the platform’s “Image Optimization Specifications”.
Product main picture layout mainly involves the position distribution and design and production between product pictures and copywriting, and there are many methods.
(1) Bottom copy layout.
The typesetting method in which the copy information is at the bottom of the picture generally does not destroy the integrity of the picture, and the text information is easier to adjust with the background color of the picture. It is recommended that the copy should be set to two lines. If it exceeds two lines, it is best to align it left and right or in the middle to ensure that the text does not disrupt the overall effect of the image and create obstacles for buyers to browse.
(2) Top copy layout.
This type of layout will give buyers an overall unstable feeling, so it is recommended to use it sparingly.
(3) Distribute typesetting left and right.
The left and right distribution of the main image is a relatively common and universal typesetting method. The copy should be positioned to the left or right, the text information should be clearly prioritized, and the fonts should be single or two-color. The simpler the copy information, the better. Just focus on highlighting the product’s selling points and functions.
(4) Top and bottom layout.
Top-bottom layout combines the top and bottom layout of the copy. This method is greatly limited by the material of product pictures. If the product pictures are displayed in horizontal format, this layout method can be used. There is sufficient space at the top and bottom to place the corresponding copy content.
(5) Mixed typesetting.
This type of layout includes two methods: top and bottom layout and left and right layout. Sellers need to explore and try more to test the design ability of the artist.
(6) Free composition and typesetting. The composition and layout can be freely combined with the product position.
The above 6 types are relatively common and practical main image layout methods, and their main purpose is to increase the click-through rate of the image. There are various types of layouts. Sellers use product pictures and copywriting layout to leave buyers with the first impression of product selling points, high quality and economical products.