1. Store characteristics
(1) Official store characteristics: Official stores must have their own brands. If the seller has his own factory or his own brand products, and wants to conduct brand operations on the AliExpress platform, promote his own brand or expand the influence of his own brand overseas, he can choose to operate an official store.
(2) Characteristics of specialty stores: Specialty stores generally act as agents. If the seller only has a relatively strong brand authorization document and becomes its agent, you can choose to be a specialty store. Like the official store, the specialty store can only sell products of one brand.
(3) Features of specialty stores: Specialty stores can operate multiple brands at the same time. The brands they operate can be their own or authorized by the brand owner or brand licensor. There is no limit on the number of brands operated. Compared with official stores and specialty stores, the operation of specialty stores is more free and flexible. If the seller only sells goods on wholesale platforms, it is recommended to choose to operate a specialized store.
2. Store selection
In real life, if we are keen on a certain brand and are worried about buying fakes, we usually choose to go to official stores or specialty stores to buy. Just like offline physical stores, the products sold in online official stores and specialty stores are 100% authentic. For example, if we want to buy a newly launched Apple mobile phone, we usually choose the “Apple Store Official Flagship Store” instead of just buying it at a roadside stall.
Official brand stores are more likely to pass AliExpress’s registration review, and AliExpress also provides certain policy support for official stores.
(1) Official brand stores enjoy brand search prompts.
(2) Official brand stores have shop window display.
(3) Store decoration and official store exclusive brand story page decoration page.
Whether it is an official store, a specialty store, or a specialty store, sellers need to have certain operational capabilities to truly operate the store well.
If the seller is new to AliExpress and does not have his own brand, it is recommended to choose a specialty store first. After preparing relevant materials, the specialty store can be upgraded to an official store later.