With the dawn of the cross-border e-commerce 2.0 era of industrial informatization, the importance of online channels and marketing promotion has gradually decreased, and some strategic ideas that have been downplayed in the past have been brought to new heights, such as multi-channel Operations, flexible supply chain management, international brand strategy, localized operation strategy, etc.
Today, the new development model of cross-border e-commerce requires comprehensive and in-depth systematic strategic resource integration. Some companies, represented by Xtep and Pentium Electric, are gradually gaining a foothold in the field of cross-border e-commerce, but they are still far from achieving the great goal of “from buying all over the world to selling to the world.” Traditional enterprises, manufacturing industries, and retailers urgently need to accelerate their pace to catch up with the last train of cross-border e-commerce, so that the great goals of internationalization of Chinese brands and the rise of the Chinese economy can become a reality.
The market direction is changing. The old development model and development strategy need to be transformed and upgraded to cope with these changes. What will the new situation of the future cross-border e-commerce development model bring to the development of enterprises? What is the impact?
The current cross-border e-commerce is based on the domestic model and develops outward. The logistics lag and instability brought about by this cross-border field have resulted in a situation where local consumers have a poor shopping experience and after-sales services cannot be guaranteed. This puts China’s cross-border e-commerce at a disadvantage in the competition with foreign local companies. There are certain disadvantages, and the development process of cross-border e-commerce is restricted to a certain extent.
Cross-border e-commerce has continued to grow rapidly since its inception. Now cross-border e-commerce seems to have developed to a critical point – many countries have focused on the impact that cross-border e-commerce has had on domestic enterprises. In response to the coming impact, some policies have been formulated to protect local companies and restrict cross-border e-commerce.
For example, export destination countries have improved supervision and testing, and have gone from allowing things to develop to strictly controlling them. In particular, the current supervision of postal parcels has become more intensive. Taking domestic exports as an example, Customs Order No. 33 cancels the tax privileges for samples and advertising materials. The goods must be inspected before they can be accepted by the consignee; for imports, Order No. 43 lowered the tax starting point for personal items imported from 500 yuan to 50 yuan; and the cross-border e-commerce retail import tax policy issued in March 2016 canceled the tax exemption policy for consumption up to 50 yuan; some countries also Restrictions on forwarding companies for overseas purchases have severely impacted the scale of their business. In early November 2011, the UK adjusted the import tax threshold from the original 18 pounds to 15 pounds.
Cross-border e-commerce has been affected far more than this. After the existing model of cross-border e-commerce develops to a certain extent, it will undergo qualitative changes caused by quantitative changes, triggering a series of changes in industries and departments. This will give export destination countries greater determination to curb the development of cross-border e-commerce to protect local businesses and economies. Here are some serious problems caused by the development of existing models for explanation.
◆Evasion of tariffs
Small foreign trade often uses some policy loopholes to evade tariffs. The accumulation of this amount will also cause a large revenue loss to the customs departments of some local countries. Influence. Tariff evasion has a relatively small impact on low-tariff countries, free ports, and economic communities represented by Europe, the United States, and Hong Kong, China, etc., but it has a very serious impact on countries in Africa and Central America that mainly rely on customs revenue to support their finances. This This has resulted in obvious differences in the treatment encountered by cross-border e-commerce in different countries.
In March 2014, Australia once again launched a discussion on whether to impose a minimum goods and services tax (GST) of US$20 on cross-border online shoppers, with a tax exemption limit of US$1,000. Cross-border online shoppers will have to pay 10% more for their cross-border online purchases. Australian officials stated that taxing cross-border online shopping will allow states to enjoy more than US$1 billion in tax revenue annually. From another perspective, increased supervision will consume part of the tax revenue.
According to the new regulations of Indian Customs, supervision of low-declaration inspections will be strengthened; Ukrainian customs stipulates that for goods whose freight is paid by the sender, the freight must be added to the declared value. The amount is clearly marked on the invoice, and the total amount of the invoice must include freight. Shippers must strictly abide by 7 regulations when sending value goods to prevent customs clearance delays and fines.
◆Evade commodity inspection
Because the value of the goods is relatively low for small foreign trade, they often evade commodity inspection to reduce costs. At the same time, due to the personal mailing policies of some countries, inspection and quarantine are usually not as strict as traditional foreign trade. Therefore, the quality of goods is difficult to guarantee.
In this way, product quality problems can easily be magnified to some special products, such as food, maternal and infant products, children’s toys, pets, etc., which will cause consumers to worry. Therefore, relevant countries will definitely further control the development of cross-border e-commerce, which will bring certain risks to practitioners engaged in the cross-border e-commerce industry.
◆Escape non-tariff barriers
Taking into account some international regulations and the needs of the country’s own economic development, tariff barriers have gradually disappeared, but disguised non-tariff barriers have emerged in endlessly, and various licenses Certificates and quality certifications come in many forms and forms. Small foreign trade often takes advantage of some policy loopholes to cause changes in the industry policies of various countries, which may further trigger adjustments to macroeconomic policies in various countries, which will cause significant losses to cross-border e-commerce companies.
For example, in early 2014, Argentina’s poor exchange rate and inflation problems forced the government to introduce a series of policies, including online shopping management. Cross-border e-commerce online shopping will no longer provide door-to-door delivery services for all goods. It will be collected by the customs. The tax-free limit for “overseas shopping” has been adjusted to US$15, and a 50% tariff will be imposed on the excess.