On the home page of the Seller Center, click “Marketing Center” to enter Shopee’s “My Marketing Activities”.
Sellers can set various store promotions in “My Marketing Activities”, including “MyAds” (My Ads). “My Discount Promotions”, “My Campaigns”, “Shock ing Sales” (Shopee’s limited time sales), “MyVouchers”.
(1) “My Ads”
By purchasing keyword ads, you can increase the exposure of your products on the Shopee platform, click “Marketing Center” “My Ads” “Keywords Ads”, enter the “Keywords Ads” interface.
(1) “Balance”: The current available balance in the keyword advertising recharge account.
(2) “Overall Statistics”: related data such as the number of views, clicks, click-through rates, orders, etc. of the purchased keywords. You can choose the time period to view the data and export the data.
(3) “+Add New Keyword Ads”: Purchase keyword ads for new products, and successfully purchased products will appear below.
For my use and detailed introduction of keyword advertising, please see Chapter 10 “Keyword Advertising” in this book.
(2) “My Discount Promotions”
1. Set up store discounts
Sellers can use “My Discount Promotions” To set store discount activities, click “Marketing Center”-“My Discount Promotions” to enter the “My Discount Activities” interface.
(1) “Upcoming”: An activity that is about to start.
(2) “Ongoing”: An ongoing activity.
(3) “Expired”: An activity that has ended.
2. Add new discount activities
Sellers can click “+NewDiscount Promotion” (add new discount) to set up store discount activities.
(1) Click the “+New Discount Promotion” button in the upper right corner.
(2) Enter the event name and event time. The event name is only for reference for sellers and will not be seen by buyers on the front end. The earliest activity start time is 24 hours after the set time, and the minimum activity time is 1 hour. Once the activity time is set, it cannot be extended and can only be shortened or deleted and reset.
(3) Select some products in the store to participate in the discount event. You can also select all products by checking “SelectAll”. After completing the selection, click “Confirm” to save.
(4) Set discounts and buyer purchase limits. You can choose “Updateallproducts” (update all products) or “Update selected products” (update selected products). The following aspects need to be noted.
① If there is no need to set a purchase limit, set the PurchaseLimit value to 0 (default value). ② Different discounts and purchase limits can be set for different products under the same activity.
③You can directly set the discounted price when editing a single product, and the system will automatically calculate the product discount ratio.
④The purchase limit varies depending on the “Variation” (single variation). For example, a product has 3 single variations. If the purchase limit is set to 10, then each user can purchase Variation 1×10+Variation. 2×10+Variation 3×10 quantity.
(5) Confirm the discount and select “Update all products”.
(6) After confirming that the information is correct, click “Submit” in the upper right corner to complete the setting of a discount event.
(3) “MyCampaigns” (My Promotions)
Each market backend will often open registration channels for different theme activities. Sellers can register through the “My Campaign Channel” For products that meet the requirements of the event, click “Marketing Center” “MyCampaigns” to enter the “My Promotions” interface.
Click “NominateNow!” to sign up for platform activities.
(4) “ShockingSales” (Shopee’s limited-time sale)
Shopee’s limited-time sale selects some popular products for limited-time sales in different time periods in each market every day. The event has relatively high requirements on product quality and seller delivery time. Sellers who meet the event requirements can click “MarketingCentre” and “ShockingSales” through the seller center to enter the limited time sale interface to register.
Ongoing limited time sales activities in different time periods will be displayed on the front desk.
(1) “Upcoming”; a limited time sale event that is about to start.
(2) “Ongoing”: An ongoing limited time sale event.
(3) “Expired”: A limited time sale that has ended.