1. Accurate product pricing
The original price of the product includes international shipping costs, domestic shipping costs, product purchase costs, and commissions. Reserve the maximum discount. After filling in the data using the product pricer, the accurate original price will be automatically calculated to save money. Save time and effort and have high accuracy.
For example, the product weight is 300g, the worry-free standard Russian tariff, the domestic shipping fee is 4 yuan, the commission is 13% (AliExpress commission is 8% + affiliate marketing commission is 5%), and the maximum discount is 50%, the product Cost 40 yuan.
The seller can calculate that the original price of the product should be set to US$25.53, including a maximum discount of 50%, and the selling price after the maximum discount is US$12.765. After the product is uploaded, the product discount will be up to 50% off, and products with more than 50% off The profit is negative, so the normal discount can be set to 40% off or 30% off, retaining 10% to 20% of the profit.
When many sellers set prices for their products, they don’t know exactly how much discount they can set without losing money. They only know roughly how much discount they can set without losing money. If this is the case, the product cannot be accurately discounted and will never have a competitive advantage in price.
2. How to set prices to establish advantages
Why are products more expensive than similar products after discounts? Do domestic shipping costs and affiliate commissions need to be included in the cost?
First of all, why are domestic shipping costs not included in the cost? Shipping from the supplier to the seller does require domestic freight. Assume that purchasing 1 product requires 4 yuan in freight. The freight for purchasing 10 products at one time may not exceed 10 yuan. If the freight is divided equally among each product, it only costs 10 yuan. 1 yuan, if you purchase 100 or 1,000 products at one time, it can be ignored if it is spread evenly on each product. Some sellers will have doubts. Doesn’t it mean that there is no need to stock up? Why buy so many products at once? Because a shipping fee is added to the selling price of each product, there is no advantage in the selling price of the product. If one order is placed a day, but shipping is not added, the selling price of the product has an advantage. It is normal to place 10 orders a day. After the daily orders stabilize, it will take 10 days for the goods to arrive. Therefore, try not to add domestic shipping costs to the product price.
Secondly, does the affiliate commission need to be calculated into the product selling price? There is no need to add it to the selling price. Although the alliance commission can indeed be deducted, and the corresponding commission will be deducted for each order, the alliance is a promotion and should be included in the promotion fee, just like the through train. Isn’t the cost of the through train also Does it need to be included in the product cost? In this case, there is no need to sell the product, so the affiliate commission is too high and does not need to be enabled.
After excluding domestic shipping costs and affiliate commission fees, the seller calculates the product selling price again.
The cost of AliExpress products has dropped from US$12.765 to US$11.45, which has a certain price advantage. Therefore, if the product selling price wants to have an advantage, first, the product needs to be accurately priced; second, the expenses that do not need to be calculated in the cost should be eliminated as much as possible.