When sellers upload product information, pay attention to whether all pictures on the details page are separated from text, and ensure accurate publishing. Uploading product information and embedding words at the same time can achieve good results.
1. Separation of pictures and texts on the details page
The pictures contain an English introduction to the product, but the English in the pictures cannot be translated, which results in only buyers who understand English. Only then did I know the meaning expressed in the picture. However, after the picture and text are separated, they can be automatically translated, so buyers from any country or region can understand the meaning expressed in the picture.
If there is a text introduction in the picture, when the seller creates the details page, he must select the image and text module, and then fill in the text introduction in the picture separately.
2. Three essentials for accurately releasing product information
(1) Category accuracy is high. Some product categories are relatively vague, and some sellers want to publish products with a small market into categories with a large market. Don’t do this, the category must be accurate. Some products seem to be uploaded to two categories, such as mobile phone accessories, which can be uploaded to both the 3C digital category and the home decoration category. In this case, you must be cautious, as misplacing the category will result in a penalty for devaluing the product.
(2) Check the attributes correctly. Checking multiple attributes can indeed increase exposure, but it can also be a source of disputes. When a buyer sees that a product has a certain attribute, but then discovers that it does not have that attribute after purchasing, this situation usually leads to disputes or negative reviews from buyers. Of course, it’s not enough to check the attributes less. It’s better to check them normally.
(3) Whether the title matches the product or the product matches the title, both need to be consistent with each other. For example, 925 sterling silver appears in the keyword, but the product is made of zinc alloy. If the title keyword does not match the product, it can easily cause misunderstandings and disputes among buyers, or the buyer may enter the store and find that the product does not match the title, resulting in a low product conversion rate. .
Details control of product information uploading
Details determine success or failure. There are many details in the product information uploaded by sellers, such as marketing pictures, product videos, delivery dates, wholesale prices, product inventory, etc. What do the various details mean? Why should we pay attention to these details? Only by knowing yourself and your enemy can you upload product information with high quality.
1. Marketing pictures
Marketing pictures refer to product pictures displayed in product shopping guide scenarios, including searches, recommendations, channels, platform event venues, etc. Products uploaded by sellers that comply with the standard marketing images will have the opportunity to be displayed first. If the system detects that the image does not meet the standards, the product will not be displayed in the front-end shopping guide scene.
Marketing pictures include two types: 1:1 white background picture and 3:4 scene picture. Different types of pictures will be displayed in different shopping guide scenes (currently only wireless scene display is supported) , and the corresponding production requirements are also different.
Most stores will not produce separate marketing images, but the traffic of marketing images on the wireless side is huge. The author recommends that all sellers create high-quality white background images and scene images when uploading product information.
(1) Placement. White background pictures and scene pictures are the display mechanism for thousands of people and faces.
(2) White background picture production requirements.
Basic requirements:
●The background of the picture should be pure white or fully transparent.
●The image size should not be less than 800px×800px.
●The picture is square (aspect ratio 1:1).
●Picture formats are jpg, jpeg, and png.
●The supported image size does not exceed 5MB.
Design requirements:
●The background of the picture must be pure white or completely transparent.
●The main body of the product must be displayed in the center and frontally, with a certain distance from the four sides. It is recommended that it be no less than 50px.
●Allows the expression of product attribute information such as multiple SKUs, sets, accessories, etc. The main body of the product must be clearly identifiable.
●Brand logos, watermarks, any form of borders, promotional advertisements and other information are not allowed.
●Sensitive categories, prohibited goods, politically sensitive, and religiously sensitive product information are not allowed.
(3) Scene graph production requirements.
Basic requirements:
●The background color must be a solid color or a real scene.
●The image size should not be less than 750px × 1000px.
●The picture is rectangular (aspect ratio 3:4).
●Picture formats are jpg, jpeg, and png.
●The image size should not exceed 5MB.
Design requirements:
●The background is allowed to be physical scenes and model demonstrations, which are used to assist in explaining the use method, use effects, use scenarios, brand tone, etc. of the product.
●Allows the expression of product attribute information such as multiple SKUs, sets, accessories, etc. The main body of the product must be clearly identifiable.
●Brand logos, watermarks, any form of borders, promotional advertisements and other information are not allowed.
●Sensitive categories, prohibited goods, politically sensitive, and religiously sensitive product information are not allowed.
2. Product video
Video can express the selling points of the product more intuitively and increase the dwell time of the product. The product dwell time data is higher than that of peers at the same level, and the conversion rate of this product is generally not too low. Many sellers would like to upload product information videos, but suppliers usually do not provide product videos. Here, I recommend a free software Camtasia Studio 8 to many sellers. You can easily create product videos by adding product pictures and BGM to this software. Of course, there are also many video generation software on the market that sellers can use according to their personal needs.
3. The mystery behind the delivery period and wholesale price
(1) The mystery behind the wholesale price. Regardless of whether there are many or few buyers buying multiple products, or there are basically no buyers buying multiple products due to the characteristics of the product, the wholesale price needs to be supported.
For the same product, some buyers will buy a few more pieces. Because cross-border e-commerce requires slow logistics, buyers may buy multiple pieces with relatives and friends so that they can arrive together. , and you can also use the store’s coupons, and buyers can also get discounts.
When foreign agents or sellers doing their own business purchase on AliExpress, because they purchase multiple items over a long period of time, the platform will give priority to recommending products that support wholesale prices. If the seller’s products support wholesale prices, they may be recommended by the platform.
Individual products that support wholesale prices will also receive additional weight. Sellers should adhere to the principle of accumulating less to increase the chance of platform recommendation.
(2) The mystery of the delivery period. When a buyer sees two products that are exactly the same in terms of price, pictures, etc., he will compare them and find that the delivery period of the two products is longer or shorter. The buyer will be more inclined to buy the product with a short delivery period.
Generally qualified sellers, if the AliExpress warehouse is relatively close or in some cross-border industrial parks, it is convenient to get the goods. They can take advantage of this and adjust the delivery period to 3 to 5 days. days, the overall delivery time of the store is shortened, which can increase the weight of the store.
4. Product inventory
When uploading product information, most sellers generally fill in more than 500 inventory items. In fact, there is no need to fill in so many items. Generally, there will not be too many orders for newly uploaded product information. It is recommended to fill in 50 to 100 items, because a single product has a sell-out rate indicator, which is a hidden indicator. Although AliExpress does not have explicit regulations, it will increase the weight of single products to a certain extent.
For example, if the inventory quantity of a single product is 500, and 20 items are sold every day, the sell-out rate is 4%; if the inventory quantity of a single product is 100 items, and 20 items are sold every day, the sell-out rate is 20%.
Maybe the seller will think that it would be better to fill in 10 items in inventory? That’s not necessary. Generally, the weight added by the sell-out rate of a single product will not be too high, so 50 to 100 items will suffice.