When selling products on the Shopee platform, an attractive title is crucial as it will attract consumers’ attention and inspire their desire to buy. In this regard, the Shopee platform has a series of product title rules that provide merchants with certain guidance to ensure that their products can be searched and attract more potential customers. This article will introduce the relevant rules of Shopee product titles and guide merchants on how to write attractive titles.
1. The role of Shopee product title rules.
1. Improve search ranking: Shopee uses algorithms for search ranking. If a merchant complies with the product title rules, their products will be more easily searched by search engines and more likely to appear in the first few search results. Page.
2. Provide a better shopping experience: If the title of the product is clear and accurate, and contains relevant information, consumers can quickly understand the important information of the product, so that they can better judge their purchase rationality.
2. Related content of Shopee product title rules.
1. Title length: The title length must be more than 30 characters, but not more than 100 characters. If the title is too short, it may not describe the product clearly; if it is too long, it may be folded and difficult to read.
2. True description: The title must accurately describe the product, including brand, model, material, color, size, quantity, etc., to avoid misleading consumers.
3. Avoid punctuation marks: You should not use too much punctuation marks in the title, which may make the title look cluttered. Randomly adding punctuation marks such as exclamation marks, question marks, and underscores is prohibited.
4. Avoid buzzwords: Any popular language or catchphrase should be avoided in the title. Standard language and correct spelling can improve the quality of your title and prevent it from losing professionalism and credibility.
5. Avoid super elongated words: “!!!!!!!!!” and other overly exaggerated expressions and elongated words should also be avoided, as this may be considered over-promotion. , which makes people feel disgusted.
6. Use keywords: Merchants should look for keywords related to their products and use them in the title. This will help consumers find your products more easily.
7. Spelling and grammar: The title should avoid spelling errors and grammatical errors, otherwise it may reduce the professionalism and reference of the product.
3. How to write Shopee product titles.
1. Do product research: Before writing the title, merchants should carefully research the product. Know its details, categories, accessories and benefits to accurately describe it in your title.
2. Highlight the advantages: In order to attract the attention of potential customers, merchants must select the most attractive information from numerous product advantages and selling points and highlight its features. For example: product features, usage scenarios, discounts, etc.
3. Concise and clear: The title should be concise and clear, and directly express its meaning. Merchants should avoid using ambiguous words, excessive quantities, or clumsy language structures that will only confuse consumers.
4. Use keywords: Merchants can use popular keywords and filter according to the search results to determine the best keywords.
5. Be sure to check: Before submitting the product and title, merchants should carefully check and confirm the product description and title to ensure clarity, accuracy and accuracy.
When selling products on the Shopee platform, writing an engaging and accurate title is crucial. Merchants should follow Shopee’s product title rules to make product titles concise, precise, and contain keywords related to the product, thereby improving the quality and efficiency of the title. At the same time, merchants should adjust their title strategies based on relevant market research to ensure that product titles can have an advantage in their field and have 4 or more positive reviews.