Shopee is one of the largest e-commerce platforms in Southeast Asia. It not only has a huge consumer user base, but also provides a good operating platform for merchants. The seller rules of the Shopee platform are the basis for ensuring that merchants can operate legally, standardize operations, and compete normally on the platform. In this article, we will introduce the Shopee platform seller rules in detail to help sellers better understand the detailed provisions of the rules, strictly implement the rules, and avoid relevant penalties for violations.
1. Overview of Shopee seller rules.
1. Registration requirements.
Merchants first need to submit information in accordance with the relevant requirements of the platform to apply to become a legally registered seller on Shopee. Merchants must provide correct and up-to-date information. At the same time, merchants must also understand, accept and comply with all regulations officially announced by the Shopee platform.
2. Product quality and authenticity regulations.
The Shopee platform is committed to providing consumers with new, safe, reliable, legal and compliant products. Merchants need to display all the main information of the products on the platform, including product prices, specifications, packaging, quality, after-sales service, delivery range and after-sales policies. At the same time, merchants need to ensure the authenticity and quality of the goods and other related products sold on the Shopee platform to ensure that any tragic consequences of business behavior on consumers, society, and the business ecosystem are ensured. If a merchant discovers that there are quality problems with the goods it sells, it should immediately stop selling the goods and deal with them in a timely manner, and should not allow goods with quality problems to be put on the shelves for sale.
3. Order processing regulations.
All orders reported by merchants through the Shopee platform belong to the merchant’s online business activity agreement. When processing an order, the merchant must verify the authenticity, accuracy and price of the order information. The merchant cannot change the order price on its own, nor can it cancel the order at will. After receiving an order, merchants should confirm and deliver the goods as quickly as possible. Merchants need to pay attention to information on express delivery and distribution to ensure that they can be delivered to customers in a timely manner.
4. Advertising promotion regulations.
On the Shopee platform, merchants have the right to promote their own products and services. However, merchants’ advertising must strictly abide by the relevant regulations of the platform, must not involve illegal activities or false propaganda, and must not mislead consumers. At the same time, the legality and authenticity of the advertising must be maintained. Any form of advertising or promotion must be reviewed by the platform.
5. Punishment provisions for violations.
If a merchant violates merchant rules or business agreements on the Shopee platform, the platform has the right to impose penalties. Platforms can punish merchants through multiple channels, such as suspending, canceling, or continuing to restrict merchants’ online shopping activities. Merchants should understand and respect the platform’s decision and actively take measures to avoid violations.
2. How to implement Shopee seller rules.
1. Strictly review merchant information: The Shopee platform conducts detailed reviews before merchants settle in to ensure that merchants meet platform requirements and standards. The platform will verify the review materials submitted by the merchant and evaluate the merchant’s operating conditions and the quality of the merchant’s products. Only merchants that pass the review can operate on the platform.
2. Check and deal with violations: The Shopee platform has a professional team to check the behavior of merchants on the platform. If any violations of agreements or regulations are found, they will be dealt with in a standardized manner. The platform will deregister, restrict, and fine merchants for violations, making unruly merchants pay a heavy price for their actions.
3. Establish a consumer complaint handling mechanism: The Shopee platform has established a consumer complaint mechanism so that consumers can effectively safeguard their rights and interests. Consumers can submit complaints and reports through the Shopee complaint platform through the official website or customer service phone to provide platform evaluation and promptly investigate and deal with all unscrupulous merchants.
4. Standardize advertising: The Shopee platform conducts irregular reviews and spot checks on merchants’ advertising and promotional activities to prevent unnecessary violations by merchants. The platform has established a complaint acceptance mechanism. After receiving complaints or finding problems, the platform will investigate and deal with irregular advertising to ensure that the rights and interests of merchants and consumers are effectively protected.
5. Win-win cooperation: The Shopee platform adheres to the concept of “win-win” and forms in-depth cooperation with merchants, providing merchants with complete and sophisticated support and assistance to increase their business scale and sales capabilities. The platform carries out promotional activities to guide consumers to purchase merchant products and improve the credibility of merchants to achieve common growth.
3. How to comply with Shopee seller rules.
1. Provide true product information: Merchants should provide clear, accurate, comprehensive and authentic “product information”, which includes product name, detailed specifications, such as packaging, weight, style, color, quality etc., price, delivery area, delivery method, after-sales service, etc.
2. Timely response, inspection and delivery: After receiving the order, the merchant should immediately notify the customer and inspect and deliver the goods within the specified time. If the product is not shipped in time, or if the product does not match the order information, it will lead to consumer dissatisfaction and negative reviews.
3. No watering-in: Merchants cannot add water, sweetness or false enrichment to products due to unreasonable reasons or business practices, or engage in excessive marketing and other irregular behaviors.
4. Reasonably maintain after-sales service: Merchants need to promptly handle after-sales service requests from customers and respond to consumer complaints in a timely manner. Merchants should provide consumers with honest, standardized, and high-quality after-sales services, support customers in making better use of his/her products, improve customer satisfaction, and increase customer loyalty.
5. Do not infringe on the interests of consumers: Merchants must not infringe on the interests of consumers through unfair means such as price and promotion, and deceive consumers through commercial practices such as false propaganda, false statements, and malicious attacks.
In short, the Shopee platform seller rules are a prerequisite to ensure that merchant operations are legal, compliant, and standardized. In order for merchants to operate better, merchants need to understand and abide by the above rules and spirit, and conduct business according to these rules. At the same time, merchants can also add the concepts of collaborative operation, co-construction and win-win, effectively improve their management and marketing methods, continue to improve their business level, and further improve their performance and popularity.