Shopee is one of the largest and most influential e-commerce platforms in Southeast Asia. Natural ranking plays a very important role in Shopee’s product promotion strategy. Since Shopee has changed its previous paid ranking model, there are now only two methods: natural ranking and advertising promotion. This article will provide an in-depth analysis of Shopee’s natural ranking rules and explore their impact on sellers and consumers.
1. Shopee’s natural ranking principle.
Shopee’s natural ranking is based on the algorithm for displaying products on the Shopee platform. This algorithm ranks sellers and their products based on factors such as historical transaction volume, store comprehensive strength, logistics and distribution efficiency, store praise, and transaction volume. There are many positive implications behind this organic ranking design. First, this ensures that high-quality products receive higher exposure and are easier to discover by consumers. Sellers will also be motivated to improve their services and product quality in order to obtain better rankings, more traffic and higher sales on the Shopee platform. Natural rankings lead Shopee merchants to further think about how to optimize the user experience of their stores and improve the efficiency of logistics and after-sales services. At the same time, it also induces member users to make better choices. The Shopee system promotes innovation and brand value, which sellers need to gain in competition.
2. The key factors affecting natural ranking.
1. Historical transaction volume: This is a very important indicator because it reflects the long-term performance of a seller on the Shopee platform. The higher the historical transaction volume, the higher the natural ranking.
2. Comprehensive strength: Comprehensive strength includes not only the seller’s transaction volume and praise, but also the seller’s certification, qualifications, store level, age, etc. This indicator reflects to a certain extent the competitive power of sellers and stores in the market.
3. Logistics and distribution capabilities: Shopee attaches great importance to fast delivery and the ability to meet consumer needs. If some sellers are only responsible for shipping and not logistics arrangements, this will seriously affect the natural ranking.
4. Store praise and consumer experience: A seller’s praise will be directly related to its natural ranking, optimized product promotion and consumer experience. If a seller has a low positive rating, their organic ranking will also drop. Therefore, sellers need to actively pay attention to consumer feedback and improve their products and services based on feedback.
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Volume and traffic: By increasing visits and traffic to your store, you can attract more consumers, thereby improving your organic ranking. Therefore, sellers need to actively increase the exposure of their stores, attract more potential customers, and increase their transaction rate.
3. Tips for optimizing natural rankings.
Shopee’s natural ranking requires sellers to work hard to improve it. Sellers need to understand the natural ranking algorithm and conduct online and offline channels at the same time. Businesses that rely too much on natural ranking will have certain risks. The following tips can help sellers improve their store’s organic ranking.
1. Product quality and service: Sellers must provide good product quality and service to improve consumer satisfaction and praise rates. Good product quality can increase the closing rate and thus the organic ranking.
2. Operational procedures and logistics services: Sellers must be able to deliver goods to consumers quickly and accurately and provide good after-sales services. Logistics services and quick responses can also improve organic rankings. Arranging shipments in a timely manner after placing orders online, conducting logistics tracking, and responding to user inquiries in a timely manner will all have a positive impact on natural rankings.
3. Join the Shopee community and participate in activities: Sellers can improve their natural rankings by participating in the Shopee community and activities and providing more promotional offers and quality services. At the same time, it can also be discovered by more consumers through Shopee’s natural traffic.
4. Pay attention to the seller center and store analysis: Sellers can pay attention to the seller center and store analysis, conduct in-depth analysis of purchase data and marketing data, and further check the natural rankings and formulate adjustment strategies.
With the rapid growth and increasing influence of the Shopee platform in the Southeast Asian e-commerce market, the platform’s natural ranking of products has become one of the important sales strategies. Sellers need to understand the rules and influencing factors of natural ranking in order to improve the ranking of their own stores, compete better in the market, and gain more consumer recognition. These skills can help sellers achieve good results on the Shopee platform, and can also further increase the influence and market share of the Shopee platform in the Southeast Asian e-commerce market.