Zando is a subsidiary of Jumia Group. It was founded in 2012 and is now the largest online clothing platform in South Africa, with branches in many African countries. Zando sells more than 500 brands including footwear, apparel, home goods and beauty products. It also has its own brands, such as Utopia.
Official website link: https://www.zando.co.za/
To sum up, although e-commerce is the most popular entrepreneurial project in Africa, it is not easy to survive. In Africa, dozens of e-commerce startups are established every year, and competition is very high. With the increasing number of competitors, it is not easy for startups to successfully raise funds and expand. Without expansion, it will naturally be difficult to obtain income. In Africa, more than 70% of e-commerce platforms are actually not profitable, and many platforms withdraw from the market every year. Therefore, for cross-border e-commerce sellers, although all major e-commerce platforms in Africa look similar, they still need to be more cautious when choosing a platform to avoid losing both people and money.