As one of the world’s leading e-commerce platforms, Shopee has millions of users searching, buying and selling products on its platform every day. In view of such a large number of products and users, the Shopee platform has formulated a set of strict search rules to ensure that users can obtain high-quality search results and that sellers’ products have sufficient exposure opportunities. So, let’s learn about the shopee search rules. What is it.
1. The importance of search keywords.
Shopee’s search engine uses natural language processing technology, which has higher accuracy and reliability than traditional keyword searches. Therefore, choosing the right keywords is very important. First of all, the keywords must match the actual characteristics of the product, and at the same time, user search habits and popular trends must be taken into consideration. In order to get more accurate search results, you can use software tools to analyze users’ search habits and popular keywords, and then choose appropriate keywords based on this information. In addition, the quality of keywords is also important. If your product has long-tail keywords, that is, some specific product attributes or characteristics (such as color, size, material, etc.), be sure to use these keywords. In this way, users who search for these products are potential customers of the products and have a high desire to purchase them.
2. Optimize product information.
When adding products, it is very important to fill in the product information. Naturally, it can affect the ranking of your products in search engines. Therefore, you need to complete the product information as much as possible, including title, description, price, brand and category, etc. First of all, the title is the most important. An excellent title can attract users’ attention and guide them to learn more about your product details. Don’t be too exaggerated. The title should not be out of touch with reality and should truly reflect the features and advantages of the product. At the same time, define the classification and brand of the product as accurately as possible, which can improve the accuracy of search engines and help users quickly find the products they want, thereby increasing the sales conversion rate. In addition, product descriptions should also be concise and targeted, highlighting the highlights of the product so that users can better understand it.
3. Increase the importance of sales data.
Sales data is an important factor in search rankings. When the Shopee search engine finds that a certain product is purchased by more users, the product may be recommended to more users because the search engine considers it to be a more popular product in this category. Therefore, you want to improve your sales figures as much as possible. Promotions, coupons and other measures can be used to increase product sales. At the same time, in order to increase users’ desire to purchase, you can also add some incentives or points-like methods to enhance users’ purchasing experience. In addition, high-quality reviews can also improve the ranking of products in search results, so high-quality customer service and good after-sales service are crucial.
Four. The role of reducing the return rate.
Return rate is also one of the important considerations in search rankings. The products recommended by search engines are all products with higher quality and better experience. Any excessive return rate may affect the ranking of the product in the search results. Therefore, you want to reduce returns as much as possible. Some controllable factors such as product quality, logistics speed and express delivery service can reduce return rates through strengthened management. In addition, for customers who come into contact with after-sales services such as returns and exchanges, customer problems must be handled promptly and accurately to satisfy customers and reduce return and exchange rates.
5. The importance of quality pictures.
In Shopee promotion, the quality of pictures is very important. After a user sees a product, the first thing that catches his eye is the picture of the product. If a picture is of poor quality, blurry or too small, it will be difficult for such a product to win the favor of users. Therefore, you need to provide high-quality pictures, and the best product is to take pictures of the actual product. When taking pictures, please consider the light, light source and background to create a clear and natural picture effect that can leave a deep impression on consumers.
Through these important considerations, you can make some effective adjustments to improve the search rankings of your products on the Shopee platform. Of course, you need to remember that the results do not appear suddenly. Yes, it requires long-term efforts and careful adjustments on your part.