◆Conduct market research
When selecting products, companies need to conduct certain market research to select products with high demand. For cross-border e-commerce, different countries have different consumption habits and cultural customs, and the marketing methods of domestic e-commerce may not be suitable for cross-border e-commerce. For domestic e-commerce companies, they have the same cultural background and similar consumption habits. As long as companies increase their exposure, they can monetize their traffic. This does not mean that domestic e-commerce does not need to study consumer psychology and investigate market demand, but it is much less difficult than cross-border e-commerce. For cross-border e-commerce, without understanding the living habits of foreign people, it is impossible to accurately grasp their consumption behavior and consumption habits. As a result, many products sold by cross-border e-commerce are inconsistent with the actual needs of foreign consumers. match. There are 224 countries and regions in the world. my country’s cross-border e-commerce companies cannot understand the consumer needs of consumers in other 223 countries and regions one by one, nor can they provide satisfactory services. Therefore, for cross-border e-commerce, it takes a lot of time and energy to understand the needs of consumers in various countries and provide them with satisfactory services. In addition, selling products in different countries and regions requires different sales platforms and marketing methods. For example, when selling products in developed countries such as Europe, the United States, and the United Kingdom, you can use the eBay platform to sell more distinctive products; in countries such as Russia and Brazil, you can sell relatively low-priced products through Alibaba’s AliExpress platform. When selling products in different countries and regions, market research must be conducted to fully understand the consumption habits and consumption needs of local consumers. For areas where on-site inspections are not possible, companies can use data analysis to investigate.
◆Choose popular products
In the field of cross-border e-commerce, with the improvement of people’s living standards, 3C electronics, home furnishings, e-cigarettes, auto parts, jewelry and other products have begun to are rising, and the competition for these products in the market is becoming increasingly fierce. If a company wants to enter these fields, it needs to conduct precise analysis from product prices to product types
and market conditions in order to operate products with personalized characteristics to stand out among many competitors and can customize dresses. Or deal in specialty bags, personalized accessories, etc. Product selection plays a decisive role in cross-border e-commerce. Suitable products will bring huge profits to the company and promote its development; inappropriate products will cause the company to get into trouble and eventually be eliminated from the market.
How to choose a product that suits you among a large number of products requires certain skills. First, you can determine which type of product you are interested in; secondly, preparatory work such as purchasing the goods; thirdly, track the sales of the product in real time, adjust business strategies and change product types in a timely manner; finally, based on the sales of the product in the market , select the products that are most popular with consumers, and then purchase them in large quantities.