As we all know, the development of the African region is relatively backward, and the manufacturing industry in many countries is underdeveloped or even non-existent. Therefore, consumers in African countries mostly focus on necessities in daily life when shopping. Jumia’s statistics show that electronic products such as mobile phones and computers and small household appliances are the categories with the highest number of views on the platform. In addition, the conversion rate of maternal and infant products is very high, because Africa has always been the region with the highest birth rate in the world.
The overall e-commerce environment in various countries in the African market is similar. Among them, 3C, beauty and personal care, men’s clothing, men’s shoes, and home furnishings are all hot-selling categories on various websites, but the specific rankings are slightly different. Different, here we list the detailed hot-selling categories on each Jumia site for sellers’ reference.
(1) Nigeria Station
Hot-selling categories: mobile phones and accessories, beauty and perfume, clothing and shoes, household products and 3C accessories
(2) Kenya Station
Hot-selling categories: fashion accessories, beauty and perfume, home furnishings, clothing, shoes and 3C accessories
(Sanyaowo took advantage of the experience of Koka to dominate the Diva Station
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Hot-selling categories: small household appliances, mobile phones and accessories, 3C accessories, beauty, perfume and household products
(4) Egypt Station
Hot-selling categories: men’s clothing. , household products, computer peripherals, mobile phones and accessories and fashion accessories
(5) Ghana Station
Hot-selling categories: clothing and shoes, fashion accessories, household products, 3C accessories and Computer office supplies.
(6) Morocco | Zhenggui Ejunengjian
Hot-selling categories: clothing and shoes, beauty and perfume, mobile phones and accessories, small household appliances and 3C accessories Cameroon The site was only opened to Chinese sellers in 2019, and there is currently no product selection reference.