Advertising videos are mainly classified into 6 categories on the Amazon platform: interviews, flashes, product introductions, creative advertising, brand introductions, and 2D/3D animations.
1. Interview type;
Even if there are no images in the interview video, we can still understand the introduction of the company or brand products through language. Its advantage is that the sound and picture are expressed at the same time; < /p>
2. Flash type;
Flash videos are more suitable for some big brands, such as NIKE and BMW. They often tell users what to launch through videos that only reveal a small outline. Such products, thereby attracting users’ attention;
3. Product introduction/exhibition category;
Product introduction video is the most commonly used video advertising type on Amazon and is more suitable for Promote in OTT advertising, keywords and flagship stores, and can be used when new products are released;
4. Creative advertising category;
It is recommended that big brands use more creative advertising videos, such as Coca-Cola, etc. Big brands will use novel ideas to attract audiences. This type of advertisement can be separated from the product itself and use something spiritual or interesting to guide users to click. However, the disadvantage is that if it is not done well, the audience will feel confused;
5. Brand introduction category ;
Multiple brand introduction videos introduce the development and brand of the company. It is recommended not to use them for product promotion;
6. 2D/3D animation;
2D /3D animation videos use modeling to achieve impossible real-shot images, and are suitable for auto accessories, children’s products, animation peripheral products, etc.
In general, whether it is video production or product production, only three steps are enough. For example, what a relatively common promotional video needs to do is tell everyone in terms of content: What is the brand positioning? Who is the brand audience? What is brand spirit? Finally, we display our brand image and deepen the impression of users. Compared to a typical product video, there are three steps: What? What’s wrong? How to use? Generally speaking, brand or product promotion videos can be produced around the above steps.