2.6 Who is operating on the Amazon platform now?
The basic operation and nature of the Amazon platform were introduced earlier. Since Amazon is an international e-commerce shopping platform, there will be a variety of sellers. Compete on it. Amazon is an American company, so the United States has the most traditional sellers. In recent years, with the implementation of global store opening policies, Chinese sellers have accounted for about 30% of the market share in the U.S. market. There are also British sellers, German sellers, and French sellers. Sellers, Spanish sellers, Italian sellers and other European sellers. This is an “international stage”, and it is not just Chinese sellers competing. As a cross-border e-commerce company, it should have an international investment perspective and dare to compete boldly and fairly with overseas sellers.
Currently in China, there are several types of people engaged in cross-border e-commerce using Amazon as the platform
1 Traditional foreign trade traders
Cross-border e-commerce The merchant itself belongs to the foreign trade industry, but it has just transformed from the original foreign trade wholesale to foreign trade retail, that is, the form of cross-border e-commerce.
2. Domestic sellers who have transformed from Taobao and Tmall
They have natural e-commerce genes, especially the top 500 sellers on Tmall, who have factory resources, but are not interested in domestic e-commerce platforms. There is a big deviation from the understanding of Amazon platform operation methods.
3. Office workers with stable salaries
Many operators of cross-border e-commerce companies are very familiar with operating methods and platform rules, but they are not familiar with opening stores, collections, accounts, and logistics channels. I don’t know much about surrounding services.
4. “Baby moms” who take care of their children at home
“Baby moms” have plenty of time. Many of them are professional women who work in foreign trade companies. Due to childbirth, their time has been interrupted. Work, but I am familiar with the foreign trade industry and have enough time to learn and operate cross-border e-commerce platforms.
5. College students who start a business in cross-border e-commerce
Cross-border e-commerce is a new thing. Many “post-90s” can quickly adapt to the fast pace of e-commerce platforms and can quickly Young people’s thinking changes quickly when learning platform knowledge.
6. People who see the money-making effect of cross-border e-commerce
In recent years, many people have engaged in cross-border e-commerce because they have seen the money-making effect of cross-border e-commerce. There are more in Shenzhen, and now more and more people in inland cities are paying attention to cross-border e-commerce.