1.4 The future of cross-border e-commerce
The future of cross-border e-commerce will take the following three forms.
(1) Platform sellers relying on large-scale foreign trade e-commerce platforms.
Due to the rapid development of the Internet, its network nature has transcended national boundaries, expanding the scope of traditional foreign trade to end consumer groups. Cross-border e-commerce sellers relying on large-scale foreign trade e-commerce platforms are the first to develop overseas markets. batch of enterprises. Judging from the tax compliance issues in Amazon’s European market, these Chinese sellers operating in the European market have to solve their own problems when facing difficulties. Moreover, there is no precedent for Chinese cross-border e-commerce companies to learn from overseas taxation.
(2) Self-built independent website based on the brand’s official website
The independent website built on the brand’s official website is a cross-border e-commerce seller who has achieved certain success on a large foreign trade e-commerce platform. , the layout that needs to be done is that overseas consumers have more trust in the official websites of brands and are more willing to shop outside of large foreign trade e-commerce platforms.
(3) Overseas entity cross-border e-commerce enterprises relying on offline physical stores or distribution channels.
Cross-border e-commerce enterprises in the form of overseas investment in offline physical stores are overseas physical investments made under the conditions that traditional trade channels are relatively saturated and independent websites built by brand official websites have a certain degree of popularity. Considerable financial support and overseas localization team operations.
In the future, the above three forms will need to rely on third-party overseas warehouses for cooperative operations. For cross-border e-commerce companies, whether they are platform sellers, self-built websites, or overseas physical stores, they can exist alone or operate in all three forms at the same time. Their essence is to satisfy overseas consumers quickly and individually. consumption demand for modernization and immediacy.
The globalization of cross-border e-commerce is an unstoppable trend. It has both huge market opportunities and many “traps” for overseas investment. For example, cultural differences in overseas countries lead to huge differences in consumer demand from the domestic market. There are also issues such as compliance with overseas value-added tax and tariffs, avoidance and advance layout of knowledge products, and how to implement localization teams.