Using keyword advertising to drive traffic to your Shopee store is one of the most effective ways to gain traffic. How should novice sellers use Shopee keyword advertising? Let’s take a look at the seven-button process of Shopee keywords.
1. Select products
2. Budget daily limit
Avoid unnecessary risks.
Purpose: Map nutrition, write-off, ROI, low price to attract traffic.
3. Advertising date
4. Automatic placement of keywords
Features:
1) Products that solve problems, if not Word selection, no price adjustment, no word selection, etc.
2) Keywords will not be added automatically.
3) If you don’t know the concept of ROI or how to optimize it, the system will help you optimize it.
4) The function is simple and can be started with one click.
5) The system automatically optimizes based on the product conversion rate (mostly price increases)
Functional principle:
1) A total of 2 functions, automatic price adjustment, automatic selection Words (add words of similar products)
2) Adjust the CPC bid according to the system’s estimated conversion rate. The principle is to automatically adjust the price.
Applicable people:
Novices, sellers who don’t consider sellers, lazy sellers, Buddhist sellers
Open the facts:
1) First The first week is very expensive.
2) A budget must be set after opening.
3) The priority of manual word selection and automatic word selection.
There is only one impression, no overlap, and the bid is based on the official price.
Official recommendation: Priority is automatic delivery.
Considering the two options, it is recommended to select words manually and turn off automatic delivery.
Usage scenarios:
1) Measurement of new products
A very good smart tool that can automatically select and complete drawing measurements of new products to improve personal efficiency. advertise.
Through the system’s automatic price adjustment and automatic word selection operations, the quality of product keywords can be improved, thereby increasing the weight, sales and conversion rate.
2) Increase sales of potential models
For products whose single volume cannot be exceeded, the official recommendation is to automatically launch them.
The store needs a large amount of potential funds to increase the number of orders. Officials recommend opening up potential funds as much as possible.
3) Manual selection is used together with automatic selection
Only with automatic selection, Meteor cannot break through, nourish and refine advertising. On the basis of system bidding word selection, manual adjustments are made to continuously optimize segmentation.
4) Increase clicks.
5. Manually select keywords
6. Keyword bidding
Three options: 1-5, 6-15, and after 15 .
Bid is not the key, ranking is.
Set a psychological upper limit for your bids.
7. Keyword comparison
Complete the entire process of keyword promotion based on the content.
The above is the seven-button process of Shopee keywords compiled by the editor. I hope it will be helpful to you.