Many brands have achieved success in marketing on TikTok. Let’s take a look at the business ideas and methods that can be used for reference.
1. Brand challenge to build brand reputation
Challenge is a common brand operation method on Tiktok. Merchants may be influencers with a fan base or amateur creators who create relevant tags and invite Tiktok users to create.
Offer products or samples to creators for free so they can experiment and create relevant videos. Creators who have high views or help brands achieve high sales can also receive additional rewards.
Through influencer media, establish a connection between the brand and users and reduce the sense of strangeness. Through cooperation with influencers, we can use our own popularity to quickly bring traffic, increase the brand’s exposure, and attract consumers. Close range.
Although ordinary creators do not have many fans, as ordinary users, their feedback is more likely to be trusted by users of the same buyer, and the content they produce is also more meaningful.
Through challenges, users can participate and increase topic discussions, the popularity of the label will increase. As the coverage of tags becomes wider, the possibility of videos in the topic being recommended to relevant users becomes higher.
2. Interact with fans and improve user stickiness
Many brands often ignore interaction with users. However, if the creator is able to interact with users through the comment section, the users being replied to can feel the importance of the brand and thus develop an emotional connection with the brand.
By going deep into user groups, you can also gain real experience of products from users, further understand their needs, and improve product and account operations, thereby attracting more users and promoting brand development.
In this way, the creative enthusiasm of UGC will be greatly stimulated. If creators strictly promote and produce videos according to the fixed template provided by the brand, it is easy to develop aesthetic fatigue and excessively consume the user’s attention, which will be boring or even unavailable
3 , Create authentic content
Users tend to be wary of new brands, and even if the promotion is hyped, they will still be skeptical. How to break users’ doubts?
Use product comparison pictures, product patent endorsements, product production videos, behind-the-scenes stories, etc. to provide content that is real and close to life to be more convincing.
This kind of video does not require too many professional photography skills and rich storylines. It is highly maneuverable and does not require too many modifications. It shows the value of the product as much as possible. The content is real and simple, including before and after makeup. With sharp contrast, you can intuitively see the function of the product, and you can also invite professionals to explain the ingredients of the product, etc., making the content more reliable.
Brand account operation is a big project. Creators must not only establish a positive and good brand image, but also build brand reputation or market brand products to gain profits.
The ultimate goal is to narrow the distance with users and build trust between brands and users, whether it is brand challenges, interacting with users, or creating content based on facts that is close to life. Therefore, when creating, creators need to output humanized content, understanding and comprehension, so that they can more easily win the love of users.
The above is the content shared with sellers on how to deal with Amazon sellers being out of stock within 14 days. I hope it will be helpful to sellers. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.