Nowadays, many foreign trade people in the foreign trade market are still in the state of “waiting for customers to come to their doorstep”. Although some foreign trade people have tried to actively develop customers, they are very blind and passive. Let’s talk about the five major advantages of proactive customer development. I hope it can inspire you so that you can proactively develop customers with confidence, focus and plan in the future.
Actively developing customers has the following advantages:
1. Having high-quality overseas customers.
High-quality buyers often have their own fixed suppliers. There are already many potential suppliers in the database. Only by proactively contacting them can they be included in the supplier list. .
2. Improve product sales capabilities and enhance competitiveness.
Nowadays, the competition for homogeneous products is very fierce, and buyers cannot tell the difference between products. Only by taking the initiative and innovating marketing methods can we actively explore the market and stand out among many similar products. Get opportunities for collaboration.
3. Learn more about the market and customers.
When actively developing customers, you will go through the process of “from finding customers to analyzing customers to communicating with customers”. During this process, you will have a deeper understanding of the entire market and understand customer needs. . Through this knowledge and experience, you can correctly determine who your target customers are, where your products are sold, and what requirements your customers have for your products… These are very critical factors for developing and closing customers.
4. Improve your business skills.
If the salesperson only distributes products and updates pictures, he will only become more and more lazy and confused. And although it is difficult to actively develop customers, you can grow better and faster by putting yourself in their shoes, constantly trying and being rejected, and constantly summarizing the experience of failure.
5. Reduce customer acquisition costs.
Whether it is B2B, search engine keyword ranking, or exhibition, you need to invest a lot of money and manpower, and the number of customers you acquire cannot be guaranteed. Even if you get customer information, whether you can form a conversion still remains is unknown. Moreover, by proactively developing customers and only investing in labor costs, you can develop foreign customers. Relatively speaking, the cost of acquiring customers is relatively low. The lower the cost a company spends, the more profits the salesperson will get!