1. Only 19% of independent website sellers experienced sales decline in Q2
A survey conducted by Hugo.com on 122 independent website sellers on July 2 showed that 39% of sellers’ independent website sales in Q2 were basically the same, and 36% of sellers had In addition, 19% of sellers experienced a decline in independent website sales in Q2. In other words, independent stations generally maintained a growth trend in Q2.
Compared with the same period last year, 39% of sellers said they were basically the same, and 42% of sellers said they had increased. In addition, 19% of sellers’ independent website sales in Q2 were lower than the same period last year.
2. Anti-epidemic materials are still the most popular category on independent websites
A survey conducted by Hugo.com on July 2 showed that from a category perspective, anti-epidemic materials are still the most popular category, accounting for 28%, followed by Home furniture accounts for 24%, and shoes, clothing and bags account for 15%. Beauty products, sports and outdoor products, and groceries are also best-selling categories.
3. Hot-selling website groups are still the mainstream strategy for independent websites.
A survey conducted by Hugo.com on July 2 showed that 45% of independent website sellers adopted the hot-selling website group strategy, and 41% of sellers adopted vertical categories. Currently, only 14% of sellers use the mall and DTC methods.
30% of sellers said that they will change the existing independent website operation model in the second half of the year, 31% of sellers said that it will remain unchanged, and another 39% of sellers said that it will be determined based on the actual situation.
4. Advertising stability is the biggest problem, and Facebook and Google are the preferred traffic channels
According to a survey conducted by Hugo.com on July 2, during the operation process, advertising stability is the biggest problem for independent website sellers, such as violation of regulations , account risks and infringement, etc.; secondly, product supply chain capabilities are insufficient, making product selection and stocking difficult. Problems such as insufficient brand marketing capabilities, poor ability to obtain traffic, and insufficient website operation capabilities leading to poor traffic conversion are also prominent.
As for traffic issues, the main channels independent website sellers consider are Facebook, Google, TikTok and Instagram. Some sellers also use Twitter, Pinterest, Snapchat and other channels. It is worth noting that when this survey was conducted, TikTok had not yet been “chased and intercepted” by India, Australia and the United States.
5. The revenue of independent stations does not account for a high proportion, and the room for development is large
Overall, the revenue of independent stations does not account for a high proportion of the total revenue of export e-commerce. Hugo.com reported on July 2 A survey of 122 independent website sellers showed that 40% of sellers said that independent website revenue accounted for only 1%-10% of total export e-commerce revenue in the first half of the year, and only 15% of sellers accounted for independent website revenue. Can reach more than 50%. This also means that independent stations still have a lot of room for development.