Amazon operations start with product selection. Product selection is a problem. You cannot use the same product selection method to set up all sellers. Each seller thinks about different dimensions and focuses on different things. But if you want to make money, buyers must think about product selection dimensions. There will be several commonalities, and visual data will be used to determine whether the product is suitable for the Amazon platform. Such as market capacity, market trends, brand monopoly, self-operated monopoly, product price range, product pain points, buyer concerns, etc.
After product selection, create a listing:
A good listing can speak, and you can edit the listing to focus on exposure, traffic, and conversion as the core writing. There are many points to write about pictures, titles, five points, long drawings A and ST. Do not describe them one by one. The core point is to take the buyer as the starting point:
1. Keyword source:
Platform search drop-down box;
Competitors’ keywords, including titles and five points, use related tools to search for words;
Local buyers can search for the product name from competitors Found in product reviews;
You can find topics related to big words from INS.
Find out core keywords, long-tail words and big words. The keywords included at the end need to be placed in the front desk for retrieval. Check the matching degree of the keyword search results with the product and the degree of competition of the word. The layout and placement of the listing ad have a crucial impact.
2. The best way to list is to refer to local local websites, search for the target product on the website, and see how other people describe the product;
3. Are the pictures eye-catching? , whether products with serious homogeneity are differentiated;
4. Does the title allow buyers to instantly judge the characteristics of your product (focus on moving forward);
5. Can the five points allow Buyers clearly understand your product, model, material, size, usage, usage scenarios, after-sales service and other information expressions, allowing buyers to directly decide whether to place an order.
6. Long description/A+: It is necessary to fully demonstrate the convenience of life brought by the features and functions of the product to buyers, especially the long description. You cannot blindly introduce product parameters and manufacturing processes. These may only be introduced by professionals. It’s understandable, but for ordinary buyers, they don’t know what the data represents.
7. Video: For different categories of products, the purpose of shooting videos is also different. Clothing type videos pay more attention to clothing details and model display effects; electronic products pay more attention to display methods; some products display products from different angles, and the text of key content can be highlighted, which is also a supplement to the product details page.
Given enough time to make these preparations, you can get twice the result with half the effort.