Nowadays in the Amazon global store, competition in various categories has entered a fierce stage. A large number of sellers are pouring into the Amazon platform one after another, all hoping to win a place in this war. How to ensure that the product will not become unknown after it is launched, and how to ensure that the product can be unique among many new products today? Let’s sort out the basic ideas for new product promotion.
1. First-leg selection and stocking quantity
After selecting the product, the order quantity must be comprehensively judged based on the existing market of the goods and the product value. A product in the low price range sells for between US$5 and US$15. The demand for such a product may be very large but the profit will be low. For the first batch of stocking of this product, you can prepare more.
Products with large shipments (large volume or weight) are basically transported by sea, which are divided into fast ships and slow ships, and the timeliness of the two is very different. If the product is shipped by sea, the warehousing cycle will be lengthened. In this case, it is appropriate to stock up on stock to avoid shortages during the new product period.
Different products have different methods and ideas. Combine your own product type, product weight, product volume and other convenient factors to calculate the first batch of stocking quantities.
2. Early reviewer program
The new product support period officially begins when the goods arrive at the FBA warehouse. The support period is very short, so be careful to grasp it. This is a key node in the product’s life.
Sellers with excellent product quality can start the Early Reviewer Program, which is Amazon’s official review requesting program. The Amazon platform will provide prizes for sellers who have purchased your products to write reviews for the products. This is Early Reviewer Program.
The early reviewer program will incur a review fee of US$60. The fee will be charged when the first comment is generated, and the program will not terminate until the fifth comment (or one year later).
The way early reviewers invite reviews is elusive. It is possible to receive 5 positive reviews and 5 negative reviews. Don’t start the plan easily if you are not completely sure. After all, Amazon’s customers are very picky now.
3. Product selection stage
One stage that accounts for more than 50% of new product promotion is the product selection stage. If you choose a wrong method, If the selected product category is located in a red ocean, then the later promotion will be very difficult for you. Even if you work very hard, you may not be able to successfully break through in the end.
The new product promotion ideas we are talking about here must be based on good product selection. Without excellent product genes, such new product promotion will become water without a source and roots. Mu, pushing and pushing is actually a useless effort. In the end, you can only bear the consequences of losing your wife and losing your troops.