In the era of mobile Internet, e-commerce has begun to usher in a period of explosive growth. Correspondingly, the number of online shopping platforms has increased almost every few days. Faced with such fierce competition, companies have begun to think about how to Only in this way can the user purchase rate be increased and user traffic truly converted into buyers, thereby creating huge value. Here are some simple and effective ways to convert visitors into buyers.
◆Create an attractive login page
As an important carrier for displaying corporate products and culture to users, the login page of a corporate website can successfully attract consumers’ attention. It is undoubtedly a key factor in increasing the purchase rate. Apple, which has a market value of US$700 billion, shows visitors a dynamic picture with strong visual effects on the login page. The company’s product features and design processes can be reflected, which has a good effect on increasing the purchase rate of the product. Effect.
Apple’s approach is more suitable for automobiles and electronic products. It gives users a strong visual impact through the design of the website login interface, thus leaving a deep impression on consumers.
◆User-generated content
Providing user comments is also an effective way to increase product sales. When consumers search on search engines, they can directly enter corporate websites based on the reviewed reviews. The internationally renowned e-commerce platform Best Buy relies on reviews to compete with e-commerce giant Amazon. When consumers search for a certain User reviews of Best Buy can be directly searched for product reviews, thereby influencing consumer decision-making and driving a substantial increase in product sales.
For a large shopping platform with a complete range of products, some low-priced products will inevitably have some quality problems, but the shopping platform does not need to worry too much about the negative reviews from users. In fact Negative reviews of low-priced products often lead to increased sales of higher-priced products.
Currently, shopping platforms can be equipped with applications, extensions, plug-ins, controls, etc. from third-party sellers, which can continuously transform static product web pages into web pages with updated comments by users. For shopping platforms, It is said that a reasonable combination should be selected based on actual needs to increase the purchase rate.
◆Personalization
Providing personalized services to members can usually increase product sales on shopping platforms. Amazon has a very personalized creative design – the “Recommended Shopping List”. It can display the “Recommended Shopping List” when consumers browse the website again based on their online browsing information, purchase records, wish lists and other data. In front of consumers, this will greatly increase the possibility of consumers purchasing these products.
Personalized creative design requires optimizing the platform’s functions. The “recommended shopping list” launched by Amazon requires optimizing the user’s shopping cart function, but it is not the same as optimizing the products produced by this function. Compared with the sales growth, this effort is not worth mentioning.
◆Recover shopping cart abandonment emails (Shopping Cart Abandonment E-mails)
Some shopping platforms tend to pay more attention to consumers’ shopping conversations, but research has found that: they can generate the greatest investment The rate of return is to send shopping cart abandonment emails to consumers. The specific idea includes the following three steps:
(1) The content of the email will show consumers picture information of related products in the abandoned shopping cart;
(2) The shopping platform can immediately provide consumers with packaging and delivery services for these products;
(3) Even if consumers no longer need these products, the shopping platform can also send links to other products, thus driving sales increases.
◆Repositioning and remarketing
Repositioning and remarketing refer to companies achieving traffic diversion through advertising promotion. For example, for products that consumers have noticed on a certain shopping platform, the functions of the products can be displayed to consumers in the group notification promotion column of the QQ group.
The advantage of advertising is that it is easy for even small and micro businesses to advertise on today’s social media platforms. The higher the frequency of product information consumers receive that they have browsed, the higher the product transaction rate will be. Today’s social media platforms such as Weibo and WeChat provide great convenience for repositioning and remarketing.