Cross-border sellers need to understand the rules before placing TikTok For Business ads, otherwise they will waste their money. Let’s take a look at the products and review processes that are prohibited from advertising on TikTok For Business.
1. What products are prohibited from advertising on TikTok For Business?
TikTok prohibits adult products, services and entertainment, gambling games, cigarettes and tobacco products, counterfeit and pirated products, drugs and paraphernalia, police and military equipment, and political advertising.
Advertising or selling products or services that are deceptive, misleading or illegal, such as infringement, document fraud, inconsistent information, etc. are also not allowed.
According to different laws and cultures, markets in different regions may have different products and services, and advertising is prohibited. Sellers should check specific requirements based on the placement area.
2. What is the process of TikTok For Business ad review?
TikTok For Business will review advertising creative materials, ad targeting areas and ages, promoted products and services, and landing pages.
Most TikTok For Business ads will be reviewed within 24 hours. Sellers will receive a notification once their TikTok ad is approved and published.
If the ad is rejected and the reviewer believes that the seller can make some changes that will help the ad be published, the seller will also receive a notification from the ad group of the TikTok For Business advertising management platform.
3. Measures to be taken when a TikTok ad is rejected
If a seller’s TikTok ad is rejected because it does not meet policy requirements, the seller can edit the TikTok ad and view the rejected resubmit for review after providing the details.
If the seller cannot edit the seller’s tiktok advertisement or thinks it has been misreviewed, you can click Advertiser Support to apply for review.