No matter which e-commerce platform it is on, if a merchant wants to do a better job in store sales, then he needs to master the store operation method. So how should Amazon operate it well? What is the normal work content?
How does Amazon work?
1. Products
The first focus of opening a store on Amazon is the merchant’s products. If a merchant wants to make a good product, the merchant needs to understand the market. Therefore, the products chosen by merchants must first meet market demand in order to have good sales.
At the same time, in the face of so many competitors on the Amazon platform, if a merchant’s products have advantages in functionality and cost, then the merchant’s products may also stand out among many products.
Therefore, products are a very important part of opening a store on Amazon.
To do this, think about the products you want to sell in advance, and have enough knowledge about the products to better understand the product consumer group. You should upload the product category, what keywords should be chosen for the product, how to take product pictures, and if you can better answer Product issues raised by consumers.
Products are important. Sellers who want to open a store on Amazon must think about the products they sell. Of course, in the process of opening a store, they need to continuously expand their products.
2. Marketing plan
Amazon’s competitive pressure is very high, so it is very important for new sellers to have a marketing plan for old buyers, including how to advertise and how to conduct activities. , how to set product price advantages, etc. These are the marketing promotion plans that sellers need to consider. Making these plans will help them increase product exposure, attract traffic, and improve product rankings during the specific implementation process.
3. Logistics
Novice sellers need to be reminded here that consumers will check the seller’s delivery method when shopping. FBA is delivered through Amazon and is also the first choice of many sellers. FBA This is the premise of many Amazon campaigns.
Sellers need to pay attention.
What are the main aspects of operational work?
1. Order control
For orders, we mainly check whether there are out-of-stock orders and then look at the warehousing situation of the products to reduce the impact of factors such as order defect rates.
2. Collect and update basic data
For basic data such as stores and product traffic, the operations assistant should make statistics and then feed it back to the specialist to better adjust product direction.
3. Handle disputes in a timely manner
For some buyer disputes, operation assistants are also required to deal with them, such as how to communicate and coordinate with buyers, and then choose the corresponding words to reply. All are very important.
4. Maintain listing evaluation
If there is a negative review on the listing, the operations assistant should maintain the product evaluation, record the content of the negative review, and then feed it back to the operation expert, and then adjust the relevant direction. Better improve store data.